Quanzhou has officially applied to join the UNESCO Creative Cities Network as a "City of Gastronomy". This move aims to further enhance Quanzhou's city reputation and prestige, promote the high-quality development of cultural tourism economy, drive consumption growth and upgrading, and support the transformation and upgrading of the food industry and the tertiary sector. Quanzhou, as the starting point of the Maritime Silk Road, boasts a culinary culture that "integrates mountains and seas, and combines ancient and modern". In recent years, Quanzhou has continuously advanced the high-quality development of its catering industry. This plan is based on the current development status and future trends of Quanzhou's catering industry, clarifying the strategic goals and development priorities for the next five years, and is committed to enhancing the overall competitiveness of Quanzhou's catering industry and helping Quanzhou build a "World City of Gastronomy" that combines cultural heritage protection with urban vitality, creativity, and sustainability.

　　I. Development Foundation and Current Situation

　　(1) Development Foundation

　　1. Catering Industry Foundation

　　Quanzhou City, located in the southeast of Fujian Province, is one of the three major central cities in Fujian Province, with a permanent resident population of 8.88 million. In 2024, the city's regional GDP reached 1,309.487 billion yuan, demonstrating strong economic strength and abundant market vitality.

　　In 2024, Quanzhou's catering industry revenue reached 62.3 billion yuan, with a year-on-year growth rate of 12.7%, indicating the rapid growth and promising market prospects of Quanzhou's catering industry. There are a total of 100,347 catering-related market entities in the city, ranking first in the province, which reflects the positive achievements made by Quanzhou in promoting the development of the catering industry in recent years. Quanzhou has a rich talent pool in the catering industry, with 33 Chinese registered master chefs, nearly 100 Fujian cuisine masters, 78 Fujian cuisine restaurants, and nearly 500,000 catering and cooking industry practitioners, providing a solid talent support for the development of the catering industry. There are 18 catering industry associations in the city, with nearly 10,000 members. These industry organizations have played an important role in regulating industry behavior, improving service quality, and promoting industry innovation.

　　The supporting industries of Quanzhou's catering industry are booming. The food and beverage industry, as one of the nine trillion-yuan industrial clusters in the city, has 150,119 registered food-related market entities, with over 2 million employees, ranking first in Fujian Province. Industries closely related to the catering industry, such as Dehua white porcelain, Anxi Tieguanyin tea, and Hongmei aquatic products, are also thriving. In addition, emerging industries such as food e-commerce, ready-to-eat meals, and rural chefs are constantly emerging, injecting new vitality into Quanzhou's catering industry.

　　2. Culinary Cultural Endowment

　　Quanzhou's culinary culture is a crystallization of historical accumulation and regional characteristics, rooted in the geographical environment of the integration of mountains and seas, a diverse and coexisting flavor system, a solid food industry foundation, and folk dietary customs. As of December 2024, Quanzhou has 54 intangible cultural heritage projects related to food. The government, in collaboration with catering enterprises, industry associations, colleges and universities, and chefs, has promoted the formulation of standards and has released 50 of them, with another 112 under formulation. At the same time, local characteristic theme banquets integrate local geographical indication products, cooking techniques, intangible cultural heritage elements, and local culture. In the past two years, 12 sets of "One County, One Table" theme banquets have been successfully launched, enhancing the experience of Quanzhou's culinary culture. There are 19 undergraduate, secondary vocational, and higher vocational colleges in the city, offering 31 food and cooking-related majors, with 5,777 students. The number of colleges accounts for about one-fourth of the total in the province, and the number of majors exceeds half of the total in the province.

　　3. Culinary Exchange and Cooperation

　　As an important node city of the Maritime Silk Road, Quanzhou actively conducts culinary exchange activities. With its unique flavor system and profound cultural heritage, it has played an active role in culinary cultural exchanges and mutual learning both at home and abroad. In recent years, Quanzhou has held events such as the "Chinese Culture · Gathering" food tasting event, the Cross-Strait Food Trade Fair and Agricultural Products Procurement and Ordering Conference, the Mountain and Sea Culinary King Competition, the China Intangible Cultural Heritage Snacks Industry Development Conference, the "Tea Unites the World" Gathering, the Overseas Chinese Food Culture Exchange Event, and the Digital Development Summit of the Catering Industry, promoting exchanges and cooperation in the food sector between Quanzhou and the rest of the world and providing a platform for Quanzhou's cuisine to go global. At the same time, Quanzhou has responded to the "Belt and Road" initiative by signing cooperation agreements with 63 business associations from 35 countries along the route, promoting Quanzhou enterprises' in-depth participation in global economic cooperation and expanding its international influence. It has also joined the Silk Road Tourism City Alliance, which covers 58 cities in 26 countries. As a founding member city, Quanzhou has built a bridge for cultural exchange and economic cooperation along the Silk Road, injected new vitality into the modern inheritance of the Silk Road, and created favorable conditions for further development in the future.

　　4. Organizational Guarantee System

　　The construction of Quanzhou as a "City of Gastronomy" is a project involving the government, associations, enterprises, colleges and universities, the media, and citizens. The Quanzhou Municipal Committee and the Municipal Government have issued the "Work Plan for Quanzhou's Application to Join the UNESCO Creative Cities Network as a City of Gastronomy", establishing a special leading group with the Secretary of the Municipal Committee as the group leader, who personally commands, guides, and participates in related activities. The main leaders of the city have led 32 functional departments, 13 county (city, district) governments, mass organizations, enterprises, vocational colleges, and the media to form a working synergy and jointly promote the construction work. A leading group and office for the construction of a world city of gastronomy, with the main leader of the municipal government as the group leader, has been established, and the Quanzhou City Quanzhou Gastronomy Industry Development Promotion Office has been set up, providing financial support for the construction of a world city of gastronomy.

　　(2) Facing Situation

　　1. International Situation

　　Against the backdrop of global economic instability and the rise of trade protectionism, cities face many opportunities and challenges in their development. As a member of the UNESCO Creative Cities Network, Quanzhou can leverage its influence within the network to host food festivals, forums, and other activities, strengthen exchanges and cooperation with other creative cities, and promote the internationalization of Quanzhou's cuisine, enhancing the city's international reputation and popularity. At the same time, it can widely draw on development wisdom and learn from advanced international catering technologies and management experiences, such as intelligent kitchens and digital supply chains, to drive the transformation and upgrading of the catering industry and maintain an open, diverse, and inclusive sustainable development model.

　　2. Domestic Situation

　　With the transformation of the domestic economic structure, the catering industry needs to shift from extensive growth to refined and high-quality development. Quanzhou actively responds to the "Guiding Opinions on Promoting High-Quality Development of the Catering Industry" jointly issued by the Ministry of Commerce and other 9 departments, the "Opinions of the State Council on Promoting High-Quality Development of Service Consumption", and the "Three-Year Action Plan for Accelerating the Innovative Development of New Fujian Cuisine (2023-2025)" issued by Fujian Province, formulating policies and measures to promote the high-quality development of the catering industry. Using cuisine as a medium, it helps shape and enhance the city's image. Facing the new development environment, Quanzhou needs to accurately identify its development direction, clarify its development positioning, and further highlight its characteristic advantages represented by food culture. By strengthening the development foundation of the catering industry and continuously cultivating and expanding catering market entities, Quanzhou is striving to further clarify its development ideas, improve development effectiveness, and build a world-renowned city of gastronomy with a thriving catering industry in the next five years.

　　3. City-wide Situation

　　From a city-wide perspective, Quanzhou still faces many challenges in the process of building a world city of gastronomy. Currently, the catering industry in Quanzhou shows the characteristics of being "small, scattered, and weak". The scale of catering enterprises is relatively small, their innovation capabilities are slightly insufficient, the popularity of food brands needs to be enhanced, and their core competitiveness still needs to be strengthened. Quanzhou must unswervingly implement the new development concepts and accelerate its integration into the new development pattern. It should further clarify the construction plan for the World Food Capital, form a working mechanism of "government providing the stage, industry participating, enterprises performing, and people benefiting", and adopt multiple measures to promote the high-quality development of the food and creative industries.

　　II. Guiding Principles and Development Goals

　　(1) Guiding Principles

　　In the process of advancing Chinese-style modernization, the overall thinking for the high-quality development of the catering industry should closely adhere to the core essence of "putting people at the center" as proposed at the 20th National Congress of the Communist Party of China, and implement the strategic deployment of deepening reform and coordinating security and development as stipulated at the Second and Third Plenary Sessions of the 20th Central Committee. Guided by Chinese-style modernization, it should promote the transformation from traditional service industry to a modern service industry featuring "technology + culture + green".

　　Specifically, the catering industry should enhance service efficiency and quality through technological innovation, enrich the connotation of catering through cultural exploration and innovation, achieve sustainable development through the concept of green development, and expand market space through openness and collaboration, thereby meeting the people's ever-growing needs for a better life and providing strong support for the comprehensive construction of a socialist modernized country.

　　(2) Basic Principles

　　1. Adhere to creative development. Quanzhou regards cultural creativity as the core driving force for urban development. It integrates the life philosophy of "conforming to nature and sustainable diet" and the concept and goal of a creative city into the overall construction of the World Food Capital, enhances the depth and breadth of interpreting the connotation of the World Food Capital, guides practitioners to adhere to innovation while maintaining tradition and uphold the spirit of craftsmanship, and runs the concept of innovative development throughout.

　　2. Adhere to integrated development. Upholding the "food +" development concept, it promotes the integration of food with urban culture, handicrafts, media art, film, design, literature, music and other creative fields, holds a series of "food +" empowerment activities, and promotes the construction of urban cultural diversity.

　　3. Adhere to consumption orientation. Highlighting consumption orientation and people's livelihood orientation, it always takes improving the quality of citizens' dining life and tourists' food consumption experience as the development task, and uses public consumption reputation as one of the criteria for measuring the development level of the catering industry and the evaluation of demonstration stores.

　　4. Adhere to reform and innovation. Deepen the reform of the catering industry's system and mechanism, strengthen interaction and cooperation with other World Food Capital cities, guide market entities to accelerate innovation in concepts, products, business forms, models, and services, and enhance the development level of the city's food and creative industries with an international perspective.

　　5. Adhere to green development. Focus on the coordinated governance of safe production and clean production, orderly implement the kitchen electrification transformation project for catering enterprises, strengthen technological empowerment to build a green development system of "equipment innovation + process optimization + energy efficiency management", deepen the efficient utilization of energy throughout the process and source-based carbon reduction and emission reduction, accelerate the cultivation of new green and low-carbon catering business forms, and effectively enhance the ecological environment governance capacity of the industry, providing strong support for building a beautiful China.

　　6. Adhere to coordinated development. Strengthen resource integration, highlight the concentration of elements and the agglomeration of industries, optimize spatial layout, and connect the dots to form a chain and the patches to form a surface. Strengthen the development concept of urban-rural integration, unified elements, and system coordination. On the basis of optimizing the layout of catering in urban areas, each county (city, district) and functional area should deeply explore their own characteristics, accelerate the construction of agglomeration areas, and form development features.

　　(3) Development Goals

　　1. Economic Indicators

No.	Primary Indicators	Unit	2027 Target	2029 Target
1	Catering revenue	Billion yuan
2	Total number of catering enterprises	10,000 units
3	Number of China's top 100 catering enterprises	units
4	Number of enterprises with annual sales of over 1 billion yuan	units
5	Number of catering enterprises with annual turnover of over 2 million yuan	units
6	Number of employees in the catering industry at the end of the year	10,000
7	Number of people engaged in the catering industry among the labor force	10,000 units
8	Growth rate of the primary, secondary, and tertiary industries	%
9	Total number of exhibitions related to food	units
10.	Exhibition area of food related industry exhibitions	m2
11.	Number of exhibitors at food related industry exhibitions	units
12.	Number of visitors to food related industry exhibitions	10000

　　2. Creativity Indicators

Serial Number	Main Indicators	Unit	Target for 2027	Target for 2029
1.	Scale of students in food education programs	person
2.	Number of social training participants (domestic and international)	person
3.	Number of cooking skills exchange meetings	times
4.	Number of annual cooking competitions	times
5.	Number of annual overseas food promotion activities	times
6.	Local standards for Quanzhou cuisine	items
7.	Number of research centers or institutions in the food field	units
8.	Number of World Food Capital museums	units
9.	Number of food culture themed documentaries	units
10.	Number of World Food Capital demonstration stores	units
11.	Number of first food stores	units
12.	Number of famous dishes and snacks	items
13.	Number of well known food brands at home and abroad	units
14.	Number of enterprises or restaurants on international food lists	units
15.	Number of characteristic food streets or clusters	units
16.	Number of regular food festival and exhibition activities	times
17.	Number of representative projects of intangible cultural heritage in the field of food	units
18.	Number of activities related to intangible cultural heritage projects in the field of food	times
19.	Number of international exchanges on the protection and inheritance of intangible cultural heritage in the field of food	times

　　3. Social Responsibility Indicators

Serial Number	Main Indicators	Construction Goals
1.	Reducing food waste and resource utilization Reduce the food waste rate of all catering	enterprises in the city to below 5%, increase the resource utilization rate of kitchen waste to 80%, and promote the coverage rate of the "Smart Ordering System" to over 90%.
2.	Green energy and carbon reduction	Increase the proportion of clean energy (such as solar energy and natural gas) used by catering enterprises to 60%, and reduce carbon emission intensity by 15% compared to 2023.
3.	Plastic pollution control and ecofriendly packaging	Reduce the use of disposable plastic tableware by 50%, increase the coverage rate of biodegradable or reusable tableware to 100%, and pilot 20 "zero plastic restaurants".
4.  .	Food safety and nutritional health	Increase the coverage rate of traceability systems for food materials to 100%, increase the proportion of healthy menus (low sugar, low fat, etc.) to 40%, and ensure that the annual food safety inspection pass rate is above 99%
5.	Employee rights protection and career development	Increase the social security coverage rate of catering industry employees to 95%, provide annual vocational skills training for 100,000 people on average, and ensure that the employee satisfaction survey score is no less than 85 points.
6.	Community support and rural revitalization	Increase the proportion of local agricultural product procurement to 50%, hold 100 "community public welfare meals" activities each year, and assist 10 villages in building characteristic food brands.
7. re suppliers.	Sustainable supply chain management	Increase the ESG compliance rate of suppliers to 90%, establish a "green supply chain" certification mechanism, and cover 80% of co
8.	Green financial support	Set up a "green catering development fund" with a scale of 100 million yuan to support low carbon transformation and supply chain upgrade projects.

　　III. Spatial Layout and Spatial Guidance

　　(1) Municipal Spatial Structure

　　1. One core: Cultural and catering core area of Licheng District and Fengze District

　　Taking Licheng District of Quanzhou as the core, relying on world heritage sites, ancient cities, ancient building clusters and traditional streets, integrating diverse cultural resources, exploring and promoting traditional food culture, developing characteristic food experience projects, innovating and upgrading food culture experiences in line with modern needs, and creating the "Quanzhou Cultural Catering IP". The key layout includes: upgrading traditional streets to create ancient city food streets, concentrating Minnan snacks and intangible cultural heritage food workshops, setting up interactive experience and cultural display elements; opening "World Heritage Theme Restaurants" around the heritage protection area, integrating intangible cultural heritage to launch cultural sets, attracting film and television shooting and launching characteristic tourism routes; introducing high-end and innovative catering brands in business districts, holding international food festivals to enhance influence. At the same time, develop characteristic souvenirs, carry out digital promotion, and build it into the core engine of Quanzhou's catering industry.

　　2. Two circles: Mountain and sea coordinated catering economic circle

　　The mountain area circle covers the mountainous areas in the northwest of Quanzhou, including Yongchun, Dehua, Anxi and part of the mountainous areas in Nan'an. Relying on rich natural resources and unique regional culture, it develops a tourism and catering integration model, creates local characteristic rural food experiences, increases the added value of mountain agricultural products, and promotes rural revitalization. The sea area circle covers the coastal areas in the southeast of Quanzhou, which are economically developed and densely populated. Each area develops diverse catering formats such as high-end, characteristic, and seafood based on its own characteristics, and improves the level of urban catering services.

　　2. Three Lines: Synergistic Development of Industries

　　The Nan'an Prefabricated Food Industry Line focuses on the research and development, production, and sales of prefabricated food, aiming to build an industrial cluster. The Jinjiang Food Industry Line, based on the food industry, develops snack foods and functional foods. The Nan'an Grain Trading Line ensures grain supply, regulates market order, promotes industrial linkage, and guarantees food security. These three lines support each other, providing a guarantee for the prosperity of the Quanzhou catering industry.

　　4. Multi-point Radiation

　　Quanzhou builds a full-domain food industry ecosystem with the concept of "one area, one product, and industrial-village linkage", and the characteristic food industries in each area develop radiantly. Licheng creates a "World Heritage + Food" route, Jinjiang forms a model of common prosperity for fishing villages, and Shishi promotes the digital upgrade of the industry, etc. At the same time, efforts are made in multiple dimensions such as brand building, policy support, professional talent cultivation, and food safety guarantee, and the "intangible cultural heritage revitalization + modern agriculture + cross-border hub" three-dimensional empowerment is adopted to drive the development of characteristic breeding and planting bases, rural employment, and county economic growth, injecting impetus into the creation of a world food capital.

　　Quanzhou adopts a spatial layout of "one core leading, two circles interacting, three lines coordinating, and multiple points blooming" to build a world-class food capital development model of "culture as the soul, mountains and seas as the veins, and full-domain sharing", assisting the city in upgrading from the "starting point of the Maritime Silk Road" to an "international food hub".

　　(II) Spatial Layout of Catering Spaces in the Main Urban Area

　　1. Spatial Layout Requirements

　　The spatial layout of catering spaces in the main urban area is based on the development goal of becoming a "World Food Capital", and aims to create a spatial pattern of "one core, three axes, and five zones", forming a catering network system that features orderly cultural inheritance, efficient industrial collaboration, and full coverage of services. The core cultural experience area is centered around the ancient city of Licheng, and the three development axes of Jinjiang Ecological Corridor, Luoyang River Urban-Industrial Integration Axis, and Bay Tourist Service Axis are relied upon to layout five functional zones: traditional food culture zone, pre-prepared food processing industry zone, urban agriculture demonstration zone, coastal ecological catering belt, and community service network.

　　The spatial layout follows four planning principles: in the cultural dimension, the authenticity of historical districts is emphasized and protected, and a catering business access system is implemented in 12 historical and cultural districts such as Zhongshan Road and Xijie, with the proportion of non-heritage and time-honored business areas not less than 40%; in the industrial dimension, a three-level supply system of "raw material base - central kitchen - consumption terminal" is constructed, and a 15-minute cold chain distribution circle is formed relying on Donghai Biotechnology Park; in the ecological dimension, a 200-meter ecological catering control zone is demarcated along both banks of Jinjiang River and Luoyang River, and low-density development projects are limited; in the service dimension, a three-level system of "city-level food landmarks - district service centers - community convenience nodes" is established, ensuring that there are no less than 8 catering service points per square kilometer.

　　2. Spatial Element Composition

　　The spatial elements of catering spaces in the main urban area aim to achieve "full industrial chain integration, deep integration of culture and tourism, and universal service coverage", and construct five core zones:

　　Cultural Inheritance Core Zone: With the ancient city of Quanzhou as the main body, a 3.2-square-kilometer special protection zone for food culture is demarcated. The traditional food axis of Xijie - Zhongshan Road is enhanced, and a base for the inheritance of traditional cooking techniques of southern Fujian is established. Eight historical buildings are renovated as intangible cultural heritage workshops. In the 200-meter buffer zone around 22 World Heritage sites, theme catering cultural stations are set up, and the old warehouse south of Kaiyuan Temple is renovated into a display center for Song and Yuan Dynasty Maritime Silk Road cuisine. Islamic-flavored catering clusters are planned around Qingjing Mosque. Through the weaving of streets and alleys, the texture of the ancient building and arcade food space is restored, forming a characteristic pattern of "one street, one flavor".

　　Industrial Synergistic Development Zone: Along the Luoyang River, a pre-prepared food industry belt is planned, and a 200,000-square-meter central kitchen cluster is built in the Donghai area, equipped with automated production lines and cold chain cloud warehouses, serving 80% of the city's chain catering. In the Taishang Investment Zone, a modern agricultural complex is created, establishing a "field-to-table" direct supply system, and five urban farms are planned to achieve two-hour delivery of fresh vegetables. In the Chengdong High-Speed Railway Business District, a food industry innovation park is constructed, integrating functions such as R&D testing, brand incubation, and e-commerce live streaming, forming a full industrial chain service platform for catering.

　　Ecological Catering Demonstration Zone: An ecological catering corridor is planned from the mouth of Jinjiang River to Dapu Fishing Port, adopting a low-impact development model. Twelve treehouse tea houses are built along the existing windbreak forest belt, and a mobile photovoltaic catering system is set up in the Luoyang River coastal wetland park. The reuse rate of kitchen waste must reach 100%. In the Qingyuan Mountain Scenic Area, the total amount of catering is controlled, and the floor area ratio of new projects is limited to ≤0.3. Prefabricated ecological restaurants are promoted.

　　Community Service Network: A two-level system of "5-minute basic service circle + 15-minute quality life circle" is constructed. At the community level, six types of facilities such as standardized breakfast kiosks and shared kitchens are configured, with no less than 2,000 square meters of catering service area per 10,000 people. In new residential areas such as Jiangnan New District, pilot projects of three-dimensional catering complexes are implemented, with fresh food supermarkets in the underground floor, community canteens on the ground floor, and urban farms on the roof. At transportation hubs, "catering + transfer" composite development is implemented. A three-story food complex is built in the east square of Quanzhou Railway Station, integrating functions such as tourism distribution and specialty product sales.

　　Cultural and Tourism Integration Experience Belt: Along the Jinjiang River water system, a water-based food corridor is created, and 20 traditional fishing boats are transformed into floating restaurants, connecting 8 cultural piers from Zhenwu Temple to Wenxing Ferry. (3) Spatial Norms and Guidance

　　1. Industry Distribution and Guidance

　　(1) Spatial Reconstruction: Building a New Pattern for the Development of the Entire Region's Culinary Industry

　　Establish a development system of "core leadership, two circles coordination, three lines linkage, and multiple points support"

　　One core (cultural hub): The core area of Licheng and Fengze will be developed into an international culinary hub, with the construction of three landmark projects: the Intangible Cultural Heritage Corridor, the Fishing Port Cultural and Creative Park, and the Tea and Food Complex. Strengthen the night economy and cultural radiation.

　　Two circles (industrial coordination): The near-suburban production circle (30 minutes): covering Jinjiang and Shishi, layout processing bases (puffed food, central kitchen) and cold chain logistics.

　　The far-suburban raw material circle (1 hour): link with counties such as Anxi and Dehua to develop ecological farming and breeding (tea mountain complex economy, "three blacks" conservation).

　　Three lines (functional linkage):

　　The pre-prepared food industry line (Nan'an): develop ready-to-eat products, expand international certifications (HACCP, Halal);

　　The food industry line (Jinjiang): upgrade snack food and functional food production lines;

　　The grain trading line (Nan'an): establish a blockchain traceability system, standardize market supply.

　　Multiple points support: Build 13 characteristic towns (such as the Tusu Freeze Town) and 39 theme villages (such as the Lychee Banquet Village), and innovate "Seasonal Banquet" IP.

　　(2) The Upgrade Path of the Entire Industry Chain

　　Primary industry improvement: Implement seed protection, promote the "tea mountain + under-forest" model, and establish a blockchain traceability system.

　　Secondary industry innovation: Promote the industrialization of intangible cultural heritage (freeze-drying technology, automatic filling), upgrade intelligent equipment (sorting lines, dough-kneading robots), and expand international certifications (HACCP, Halal).

　　Tertiary industry integration: Develop cultural and tourism products such as "Maritime Silk Road Banquet" and "Medicine Cuisine Research and Learning", and build 200 community canteens to cover the nutritional needs of all ages.

　　(3) Guarantee Mechanism

　　Multi-party collaboration: Implement the "five-party co-operation" model (farmers, enterprises, village collectives, etc.), and pilot the dividend mechanism of the alliance.

　　Digital transformation: Build a "industry brain" to monitor data, develop AR multilingual menus and AI nutritionist applications.

　　Brand cultivation: Implement the "Quanzhou Guardian" certification, set up overseas centers, and cultivate international talents.

　　Policy support: Set up a 1 billion yuan fund to support transformation, and implement talent allowance plans.

　　2. Spatial Governance and Control

　　(1) Cultural Protection and Carrier Integration

　　Taking the list of protected old-established restaurants as the core, implement "one-store-one-plan" renovation subsidies, and embed the architectural elements of Minnan red brick houses and Maritime Silk Road cultural symbols in historical streets. Add "intangible cultural heritage food workshops" and "county and city theme food museums" to enhance the cultural space recognition.

　　(2) Facility Upgrading and Ecological Control

　　Plan multi-story parking buildings and optimize bus connections, improve the electronic fences for shared bikes; promote the construction of "smart catering demonstration zones", and deploy intelligent navigation and QR code ordering systems. Install fume purification equipment, establish centralized wastewater treatment stations, and pilot the "environmental protection points" system to monitor emission data in real time.

　　(3) Industry Grading and Functional Zoning

　　The core area will introduce international catering standards and fusion cuisine brands, and set up an innovation incubation platform; secondary nodes will layout central kitchens for pre-prepared food, and promote the chain operation of local brands; communities will upgrade family workshops into standardized small and micro catering, and develop convenient markets.

　　(4) Policy Coordination and Spatial Control

　　Issue the "Special Planning for the Layout of Catering Spaces", clearly define the no-construction red lines in ecological protection areas. Rely on the "Quanzhou Catering Industry Development Fund" to provide tax reductions for central kitchens and pre-prepared food research and development. Establish a "government-enterprise-farmer" direct supply mechanism to reduce supply chain costs.

　　(5) Dynamic Governance and Long-Term Evaluation

　　Establish a cross-departmental governance committee and build an intelligent platform integrating 20 indicators such as business distribution and environmental protection data to generate monthly health reports. Implement a merchant credit rating and exit mechanism, and jointly release industry white papers with universities. Reserve emergency delivery resources.

　　IV. Main Tasks

　　(1) Fully implement the commitments of the World Food Capital

　　1. Main measures and implementation plans proposed during the application

　　(1) Green and Healthy Food Week Project. Starting from 2025, hold the theme event of the United Nations Sustainable Gastronomy Day on June 18th every year. The event will be jointly organized by the local government, environmental protection organizations, catering associations, and educational institutions, and a series of activities will be held in the city center square, rural banquet centers, or sustainable certified restaurants, including: health diet lectures, green cooking competitions, children's environmental protection food education, green takeout actions, community planting activities, cultural performances, and food tasting. These activities aim to attract wide public participation. By advocating healthy diet concepts and promoting green lifestyles, it enhances the public's understanding and awareness of the United Nations' sustainable development goals.

　　Health diet lectures: Invite nutrition experts and Michelin Green Star chefs to hold an open class on "Sustainable Table" in the city center square, analyzing the nutritional combinations of local ingredients (such as stone jelly and red mushroom soup).

　　Green cooking competitions: Set up a "zero-waste cooking" track, requiring participants to use fish scales, vegetable leaves, and other scraps to create creative dishes, and select the "Quanzhou Green Chef".

　　Children's environmental protection food education: Collaborate with primary and secondary schools to hold "Future Little Chefs" workshops, where children can grow sprouts and make traditional vegetarian dishes from Minnan (such as radish cake).

　　Green takeout actions: Collaborate with Ele.me and Meituan to launch the "Quanzhou Green Box Plan", providing traffic support to merchants using degradable food boxes. Consumers who collect 10 green orders can exchange for an experience coupon to an ecological farm.

　　Community planting activities: Pilot community co-construction of "edible landscapes" in Fengze District and Jinjiang City, planting local crops such as water spinach and sweet potato leaves, which will be claimed and harvested by catering enterprises.

　　Cultural performances and food tasting: Hold the "Mountain and Sea Symphony" theme banquet in rural banquet centers, accompanied by performances of excerpts from the Gaojia Opera "Guanfu Song", showcasing low-carbon dishes such as Anxi tea oil mixed noodles.

　　(2) Artistic Table Plan. Relying on the resources of Quanzhou's theme banquets (one table per county), integrate creative elements such as handicrafts, folk arts, ceramic design and firing techniques, and the Huizhou women's flower headdress. Encourage cross-border cooperation among artists, designers, intangible cultural heritage inheritors, and chefs to explore new paths of cultural integration and innovation, thereby enhancing the public's understanding of the core concepts of the UNESCO Creative Cities Network and cultural diversity. Recruit and select Quanzhou food culture ambassadors, and promote the artistic table plan through social media and offline food events. Combine with the large-scale development of the tourism industry to achieve mutual promotion between culture and economy.

　　Form a creative team. The intangible cultural heritage group consists of Huizhou women's clothing inheritors, Dehua ceramic artisans, and Yongchun paper weaving artists, responsible for the visual aspect. The culinary group is composed of Fujian cuisine masters and the Industrial Design Department of Huaqiao University, responsible for developing "edible art installations" (such as sugar sculptures of the East and West Towers of Kaiyuan Temple). The performance group is made up of the Quanzhou Nanyin Inheritance Center and the Puppet Troupe, responsible for designing "dining performance" interactive segments (such as serving tea to guests with puppets).

　　Develop theme banquets. County-specific banquets include the "Hui'an Shadow Carving Banquet" (served on shadow carving stone plates) and the "Anxi Iron Melody Banquet" (integrating tea utensils and tea cuisine). Develop festival-limited banquets, such as the "Sea and Moon Banquet" for the Mid-Autumn Festival, inspired by Huizhou women's flower headdress, using shellfish to create a "moon rising from the sea" pattern.

　　Select and promote ambassadors. We are recruiting 100 "Quanzhou Food Culture Ambassadors" globally. Applicants must have a social media influence (with over 50,000 followers) and pass tests such as "Intangible Cultural Heritage Food Blind Tasting" and "Cultural Improvisational Explanation". Customized training will be provided for the ambassadors, including courses on basic Minnan language, Maritime Silk Road history, and table manners. An online topic "Artistic Revolution on the Tip of the Tongue" will be launched, and the ambassadors are required to release "unboxing videos" weekly (such as revealing the firing process of Dehua white porcelain tableware). An "Artistic Dining Experience Hall" will be set up in the Wudian City traditional street, where tourists can book a "mini banquet" (at 199 yuan per person, including souvenirs).

　　(3) Marine resource development "Blue Granary" project. Main measures include optimizing local fishing and aquaculture methods, implementing fishing moratoriums to reduce damage to the marine ecosystem; holding a marine food culture festival to showcase and promote marine food culture, inviting renowned chefs and food experts to participate in the research and promotion of marine food, raising public awareness and interest in marine food resources, and guiding consumers to choose sustainable seafood products; collaborating with educational institutions to carry out marine food culture education, cultivating teenagers' awareness of marine protection; cooperating with UNESCO and Small Island Developing States (SIDS) to share successful cases of sustainable marine food resource development, promoting global knowledge sharing and exchange. Through the "Blue Granary" project, we aim to promote the sustainable development of marine food resources, enhance the protection of marine ecosystems, improve the livelihoods and economic conditions of coastal communities, and advance the United Nations' sustainable development agenda.

　　Ecological protection and production method upgrading. In Quanzhou Bay and Weitou Bay, we will implement "intelligent fishing moratoriums": using satellite monitoring of fishing vessel trajectories, and those who violate the moratorium will be blacklisted in the credit system. Promote "ecological truss aquaculture", and pilot artificial fish reefs in Shengfu Port to increase fish habitats. Jointly establish a "Marine Ranch Laboratory" with Xiamen University to cultivate new varieties of jade mussels with strong disease resistance, increasing production by 20%.

　　Marine food culture promotion. The marine food culture festival will feature main events and special activities. The main event is the "Opening Ceremony Feast", where a hundred fishing boats will sound their horns to set sail in Shishi Xiangzhi Port, and a "Whole Fish Banquet" (12 dishes made from a single fish) will be launched. Special activities include the "Seafood Blind Box Challenge" - consumers draw a 50-yuan blind box, and chefs create dishes based on the randomly obtained seafood. The "Ocean Protectors Forum" - inviting representatives from SIDS such as Maldives and Fiji to share experiences in coral reef protection.

　　Education system construction: Compile a "Quanzhou Marine Food Atlas" for primary and secondary schools, and include it as a compulsory module in the "Second Classroom". Add a "Future Kitchen" experience area in the Chongwu Marine Science Popularization Museum, where students can learn about sustainable fishing principles through VR.

　　International cooperation and community empowerment. Jointly establish a "Blue Granary Digital Library" with UNESCO, and launch case tutorials on ecological abalone farming and circular kelp harvesting in Quanzhou (available in Chinese, English, and Arabic). Pilot a "Fishermen's Wives Entrepreneurship Workshop" in Xiaozuo Town, Hui'an, training women to make jewelry from discarded shells and selling them through Lazada to Southeast Asia. Launch a "Seafood Traceability Insurance", where consumers can scan the QR code on the packaging to obtain information about the fishing vessel, and 0.5 yuan will be returned to the fishermen's cooperative for each transaction.

　　(4) Intangible Cultural Heritage (ICH) Food Database Project. Establish an ICH food database using digital technology to promote digital transformation in the cultural and creative fields. Promote the experience and model of Quanzhou to underrepresented regions within the network such as Africa and the Arab region, so as to better protect and inherit the intangible cultural heritage related to food. The database platform is open to members of the Creative Cities Network free of charge. On May 21st every year, the "World Day for Cultural Diversity for Dialogue and Development", a themed event of the "Global Dialogue Conference on Intangible Cultural Heritage of Food" will be held, inviting members of the Creative Cities Network to participate, showcasing the excellent achievements of the database construction, and further promoting the protection and inheritance of the regional food cultures of the network members.

　　Database Construction and Technical Support. In 2025, complete the 3D dynamic image recording of 30 items of ICH food in Quanzhou (such as spring roll wrappers, geoduck jelly, and Bangshe Gui). Use blockchain technology to ensure that the data cannot be tampered with. Starting from 2026, in cooperation with UNESCO, dispatch technical teams to Africa (such as the tagine cooking technique in Morocco) and the Arab region (such as the frankincense cooking method in Oman) to conduct field investigations and collect data on 200 items of ICH food.

　　Global Dialogue Conference on Intangible Cultural Heritage. It is held on May 21st every year, with online sub-venues set up simultaneously. Release the "White Paper on the Protection of Global Intangible Cultural Heritage Food", select the annual ICH guardian city, set up skill revival workshops, etc., to promote the exchange and interaction of skills in the field of ICH food.

　　Technical Assistance Program. Provide the "ICH Digital Toolkit" for African countries and train local teams to operate independently. Establish the "ICH Inheritance Scholarship" to sponsor 10 young people from developing countries to come to Quanzhou to learn the digital protection technology of ICH food.

　　(5) Quanzhou International Food Festival Project. Starting from November 2024, an international food festival will be held in Quanzhou every year, inviting members of the Creative Cities Network from multiple fields to participate. Set up food stalls from home and abroad on a century-old street that is more than 1 kilometer long. Invite master chefs to have face-to-face exchanges with ordinary citizens and tourists, comprehensively and multi-dimensionally demonstrating the charm of the integration of food and music, food and handicrafts, and food and the ancient street market in the intangible cultural heritage. Deduce the marketplace life, historical stories, and the inheritance and evolution of cooking techniques. Showcase the Quanzhou food culture and the innovative integration concept of "Food +" to the media, the public, and creative people, improve the comprehensive display quality of food art, and contribute to the exchange and mutual learning of diverse cultures in the world.

　　(6) (6) Initiative on Food Education and Sustainable Development Cooperation. Create the "GastroWorld" food digital education platform, transform the knowledge of traditional food techniques, characteristic ingredients, and food customs into online courses, and open them to the world for free. Members of the Creative Cities Network can release local food courses through the platform, providing fair educational opportunities and high-quality educational resources for global food lovers, professionals, women, and children. Quanzhou holds a "Global Food and Sustainable Development Education Summit" every year to promote the exchange and cooperation of food talents in different fields. At the same time, establish an international food culture exchange center, creating a cutting-edge base for food education, research, and innovation, promoting the exchange and cooperation of global food culture, and providing solid support for the sustainable development of the local food industry. The center trains 100 young people from the African region every year to support them in starting businesses in the food industry in their hometowns. The center will collaborate with UNESCO projects such as the China (Quanzhou) African World Heritage Trust Fund to implement the Africa priority strategy.

　　Column 1 List of Quanzhou Branded Food Festivals and Exhibition Events

Festival and Exhibition Type	Theme of Food Brand Festival and Exhibition	Implementation Method
Educational and Promotional	Sustainable Food Cooking Day Theme Celebration	Hold a theme celebration on June 18th every year at the city center square, rural banquet centers, and sustainably certified restaurants to promote a green lifestyle.
Educational and Promotional	Series of Popular Science Lectures on Healthy Diet	Invite nutrition experts, food scientists, etc. to conduct a series of popular science lectures to enhance the public's awareness of healthy diet.
Educational and Promotional	Green Cooking Competition	Organize chefs and food enthusiasts to participate, conduct on-site cooking competitions using sustainable ingredients, and select winners.
Educational and Promotional	Children's Environmental Protection Food Experience Camp	For children and teenagers, carry out environmental protection food experience activities, including making green and healthy food by hand, etc.
Promotion and Experience	Green Takeout Action Promotion Week	Collaborate with takeout platforms and catering merchants to promote environmentally friendly packaging and low-carbon delivery models, and advocate the concept of green takeout.
Promotion and Experience	Community Green Planting Carnival	Organize community residents to participate in urban horticulture and home planting competitions to promote sustainable food planting methods.
Promotion and Experience	Intangible Cultural Heritage Food Culture Performance Show	Combine with the theme of healthy diet, hold cultural performances such as food making technique demonstrations, traditional dances, and operas.
Promotion and Experience	Healthy Food Tasting Event	Set up a healthy food tasting area, provide low-carbon, environmentally friendly and healthy food for citizens to taste for free, and promote related brands.
Cultural and Artistic Integration	Promotion of the Artistic Dining Table Plan	Relying on the resources of Quanzhou-themed banquets, integrate elements such as handicrafts, ceramic design, and Xunpu hairpin flower arrangements to create a unique dining table experience.
Cultural and Artistic Integration	Recruitment of Quanzhou Food Culture Promotion Ambassadors	Recruit creative people such as artists, designers, inheritors of intangible cultural heritage, and chefs to jointly promote Quanzhou food culture.
Cultural and Artistic Integration	Food Promotion on Social Media	Use social media platforms, such as short videos, live broadcasts, graphics and texts, etc., to spread the concept of the artistic dining table and Quanzhou food culture.
Cultural and Artistic Integration	Offline Food Activity Promotion	Hold offline immersive food experience activities to let the public personally experience the integration of culture and food.
Cultural and Artistic Integration	Cross-border Cooperation Project between Food and Culture	Combine with the tourism industry to promote the deep integration of food, handicrafts, folk art, and the catering industry, and promote cultural and economic interaction.
Marine Ecology and Sustainable Development	Promotion Exhibition of Marine Ecology-friendly Fishing and Aquaculture	Hold a fishing and aquaculture technology exhibition to promote ecological-friendly fishery models, and invite experts to explain sustainable fishery technologies.
Marine Ecology and Sustainable Development	Ecological Protection Publicity Week during the Fishing Ban Period	Set up a marine protection publicity exhibition area, carry out popular science of fishing ban period policies and case sharing, and enhance the environmental awareness of fishery practitioners and the public.
Marine Ecology and Sustainable Development	Theme Forum on Marine Ecosystem Protection	Organize marine environmental protection scholars, policymakers, and industry representatives to discuss innovative measures and best practices for marine ecosystem protection.
Marine Ecology and Sustainable Development	Marine Food Culture Festival	Hold a marine food culture festival to display sustainable seafood and marine ingredients, and improve the public's awareness and interest in marine resources.
Marine Ecology and Sustainable Development	Marine Food Innovation Competition	Invite chefs and food R&D personnel to participate in the innovation competition of marine ingredients, and promote low-carbon, environmentally friendly seafood cooking methods.
Marine Ecology and Sustainable Development	Promotion Meeting of Marine Ingredients by Renowned Chefs and Gourmets	Organize renowned chefs and gourmets to conduct on-site cooking demonstrations, and promote sustainable seafood recipes and marine food culture.
Marine Ecology and Sustainable Development	Marine Food Culture Education Workshop	Cooperate with educational institutions to carry out marine food culture workshops to improve the public's awareness and application of sustainable marine ingredients.
Marine Ecology and Sustainable Development	Teenage Marine Protection Experience Camp	Hold teenage marine ecological protection experience activities, including coastal cleanups, marine life observations, popular science of marine ingredients, etc.
Marine Ecology and Sustainable Development	International Exchange Conference on Sustainable Marine Food Resources	Cooperate with Small Island Developing States (SIDS) to hold an international conference to share experiences in the development of sustainable marine food resources.
Digitalization and Heritage Protection	Release of the Global Intangible Cultural Heritage Food Database	Use digital technology to establish an intangible cultural heritage food database and promote Quanzhou's experience to underrepresented regions such as Africa and the Arab region.
Digitalization and Heritage Protection	Global Dialogue Conference on Intangible Cultural Heritage Food	Hold an international conference on May 21st every year, and invite members of the Creative Cities Network to jointly discuss the protection and development of intangible cultural heritage food.
Digitalization and Heritage Protection	Exhibition of Digital Intangible Cultural Heritage Food Protection Technologies	Display digital food heritage protection technologies, including innovative applications such as virtual reality (VR) and augmented reality (AR).
Digitalization and Heritage Protection	Exhibition of Achievements in the Construction of the Intangible Cultural Heritage Food Database	Present excellent cases of database construction through exhibitions to improve the public's awareness and participation in the protection of intangible cultural heritage food.
Digitalization and Heritage Protection	Release of the Annual Report of the Global Intangible Cultural Heritage Food Database	Release the annual report of the global intangible cultural heritage food database to promote the protection, inheritance, and international cooperation of global food culture.
Exhibition and Display	Global Tour Exhibition of the "Banquet of Ten Continents in the Marketplace"	With the theme of the "Banquet of Ten Continents in the Marketplace", conduct a tour exhibition in global creative cities to promote Quanzhou food culture.
Exhibition and Display	Integrated Performance of Quanzhou Food and Music	Combine food and music, hold live performances to show the deep integration of food and art.
Exhibition and Display	Holographic Imaging and Digital Animation Food Show	Use holographic imaging and digital animation technologies to create an immersive food experience and enhance the audience's interaction.
Exhibition and Display	Immersive Experience of Marketplace Life and Historical Stories	Recreate Quanzhou's historical stories and marketplace culture through immersive dramas or exhibitions.
Exhibition and Display	Exhibition of the Inheritance and Evolution of Quanzhou Cooking Techniques	Hold an exhibition of Quanzhou cooking techniques, and invite inheritors of intangible cultural heritage to demonstrate the production process of classic dishes on site.
Exhibition and Display	Promotion Activity of Food Culture during the Spring Festival	Relying on the Spring Festival project, promote Quanzhou food culture in overseas Chinese communities.
Exhibition and Display	Food Exhibition of the Urban Alliance along the Maritime and Land Silk Road	Hold a Quanzhou food exhibition in cities along the Maritime and Land Silk Road to strengthen international cultural exchanges.
Exhibition and Display	Food Culture Exchange Conference among Creative Cities	Cooperate with global creative cities, hold food culture exchange forums, and discuss food and cultural innovation.
Exhibition and Display	Comprehensive Exhibition of Food Art	Create a food art exhibition, integrate various art forms such as food, painting, sculpture, and music for comprehensive display.
Exhibition and Display	Exhibition of the Annual Theme Banquet in Creative Cities	Hold three theme banquet exhibition activities respectively for the media, the public, and creative people in two creative cities every year to spread Quanzhou food culture.
Exhibition and Display	Food + Innovation Integrated Experience Activity	Combine modern technology and creative elements, hold food + art, food + technology and other innovative integrated experience activities to improve the quality of food display.
Education and International Cooperation	Release of the GastroWorld Food Digital Education Platform	Use video, AI, and AR technologies to transform traditional food techniques, characteristic ingredients, and food customs into online courses and open them to the world.
Education and International Cooperation	Global Food and Sustainable Development Education Summit	Hold a global food and sustainable development education summit every year to promote the exchange and cooperation of food talents in different fields.
Education and International Cooperation	Construction of the International Food Culture Exchange Center	Establish an international food culture exchange center to promote food education, research, and cultural interaction among countries.
Education and International Cooperation	Global Food Course Sharing Program	Encourage members of the Creative Cities Network to release local food courses through the GastroWorld platform to support global food education.
Education and International Cooperation	Construction of the Food Education Research and Innovation Base	Create a food education research and innovation base to promote the sustainable development of the food industry and technological innovation.

　　2) Strengthening the Construction of the Catering Industry System

　　1.Improving the Catering Industry System

　　The catering industry in Quanzhou is deeply rooted in its rich mountain and sea resources and millennium-old business and trade culture. It is necessary to achieve an organic integration of tradition and modernity by improving infrastructure and the layout of business forms. Firstly, promote the construction of central kitchen clusters. Focus on supporting the standardized production of Minnan specialty snacks, such as the large-scale processing of intangible cultural heritage foods like meat zongzi and noodles in paste soup, improving distribution efficiency and reducing enterprise operation costs. Secondly, optimize the breakfast supply network. In combination with the construction of the "15-minute convenient living circle", arrange intelligent food trucks and community breakfast shops, and integrate the traditional Minnan breakfast culture (such as noodles in paste soup with fried dough sticks) to meet the diverse needs of citizens and tourists. Thirdly, strengthen the cold chain logistics system. Ensure the freshness of ingredients for the night market economy and the prefabricated food industry, such as the seafood supply in the Wudian City Night Market in Jinjiang and the cross-regional circulation of instant hot Minnan dishes. Fourthly, revitalize the night market culture. Rely on areas such as West Street and Hongta Bay in Shishi to create characteristic food streets, introduce intangible cultural heritage snack performances and immersive dining experiences, and form an all-day consumption model of "visiting world heritage sites during the day and enjoying food at night". Fifthly, develop the prefabricated food industry. Tap the mountain and sea characteristics of Quanzhou cuisine (such as geoduck jelly and ginger duck), and through the construction of industrial parks, promote the industrial transformation of traditional techniques and create a national brand of prefabricated Minnan-flavored food.

　　2.Promoting the Collaborative Development of the Whole Industry Chain

　　Quanzhou cuisine is characterized by the integration of mountains and seas, and it is necessary to magnify the resource advantages through whole-chain collaboration. Firstly, promote direct supply from agricultural bases. Establish targeted cooperation between catering enterprises and local agricultural products such as Dehua black chickens and Anxi tea, reducing losses in intermediate links, such as the combination of Dehua local pork and Jinjiang abalone in the "Maritime Silk Road Feast of the Song and Yuan Dynasties". Secondly, upgrade the food processing industry. Rely on modern parks in places like Hui'an and Nan'an to develop high-value-added products such as ready-to-eat braised delicacies and freeze-dried seafood, and improve the technological level in combination with the "Cooking Technique Standards of Quanzhou Cuisine". Thirdly, promote the deep integration of catering and rural tourism. Through the "field to table" direct supply model, promote the collaborative development of agricultural production and the processing industry, improve the efficiency of the agricultural product supply chain, and promote the intelligent upgrading of the agricultural and processing industries. Fourthly, create industrial clusters. Arrange catering agglomeration areas in Jinjiang and Shishi to attract upstream and downstream enterprises to settle in, and support them with shared testing centers and logistics hubs to meet the industrialization needs of "one county, one table of dishes" (such as the "Maritime Silk Road Feast" in Shishi and the "Huian Women's Family Feast" in Hui'an). Fifthly, promote technological collaborative innovation. Cooperate with universities to research and develop intelligent cooking equipment and low-temperature freshness-locking technology, revive traditional techniques (such as the ancient cooking methods recorded in "Mountain Home Delicacies"), and improve the quality and efficiency of dishes. Sixthly, build a data intercommunication platform, integrate data from the agricultural, processing, and consumption ends, optimize supply chain management, and reduce inventory backlogs.

　　3.Creating a Diverse Brand Structure

　　Quanzhou cuisine combines historical heritage and innovative vitality, and it is necessary to achieve differentiated development through brand stratification. Firstly, develop the first-store economy. Introduce international brands such as Michelin and Black Pearl, and create first-store agglomeration areas in business districts such as Wanda Plaza in Puxi to improve the internationalization level of the city's catering industry. Secondly, incubate high-end catering brands. Tap the cultural connotations of Fujian cuisine. For example, the customized restaurant of the "Maritime Silk Road Feast" integrates the hairpin flower art of the Song Dynasty and mountain and sea ingredients, showing the cultural depth of Quanzhou as the starting point of the Maritime Silk Road. Thirdly, revitalize time-honored brands. Promote the innovative operation models of "Fujian Time-honored Brands" such as Haochengcai Steak House and Yuanfang Xiaolongbao, and expand the national market through digital exhibition and sales centers. Fourthly, cultivate intangible cultural heritage and community brands. Support the inheritance of intangible cultural heritage techniques such as Honglai chicken feet and Anhai geoduck jelly, incubate community light catering (such as hairpin flower-themed cafes), and increase exposure in combination with the "Minnan Food Life Carnival".

　　4.Promoting the Green and Low-carbon Operation of the Catering Industry

　　The catering industry in Quanzhou needs to respond to the "dual carbon" goal and build an environmentally friendly industrial model. Firstly, promote clean energy and energy-saving equipment. Encourage catering enterprises above the medium scale to transform their kitchen equipment, such as replacing traditional gas stoves with electromagnetic cookers to reduce carbon emissions. Secondly, formulate green kitchen standards, standardize the application of technologies such as fume purification and waste heat recovery, and improve energy efficiency. Thirdly, implement environmental protection packaging and plastic restriction actions, promote the rental model of bamboo fiber lunch boxes and recyclable tableware, and reduce the use of disposable plastics. Fourthly, improve the resource utilization system for kitchen waste, build a biomass treatment center, convert kitchen waste into organic fertilizers to support agriculture, and form a circular economic chain. Fifthly, create zero-waste restaurants. Through "CD demonstration stores", advocate small servings of dishes and ordering according to needs, and combine with the "Civilized Dining Points System" to guide public participation.

　　5.Construction of a Whole-chain Food Safety Assurance System

　　Food safety is the core guarantee for Quanzhou to apply for the title of "City of Gastronomy". Firstly, establish a whole-process traceability system that covers local food ingredient suppliers, and achieve "one product, one code" scanning traceability to ensure the safety of raw materials for traditional snacks such as meat zongzi and noodles in paste soup. Secondly, strengthen the risk monitoring network, set up monitoring points at key nodes such as farmers' markets and central kitchens, and equip them with rapid testing equipment to control risks such as microorganisms and agricultural residues in real time. Thirdly, promote intelligent supervision technology, identify illegal operations (such as not wearing masks and expired food ingredients) through AI back-kitchen monitoring, and improve the accuracy of supervision. Fourthly, compact the main responsibilities of enterprises, require catering enterprises above the medium scale to be equipped with full-time food safety administrators, and conduct regular training and assessment. Fifthly, improve the emergency response mechanism, establish a rapid recall and disposal process for major food safety incidents, and safeguard the rights and interests of consumers.

　　6.Promoting the Construction of a Civilized Consumption System

　　Quanzhou's food culture carries the Minnan spirit of "harmony and symbiosis", and it is necessary to demonstrate cultural soft power through civilized consumption. Firstly, implement the standardization of public chopsticks and spoons, and compulsorily configure them in scenarios such as banquets and group meals to reduce the risk of cross-infection. Secondly, establish a long-term anti-waste mechanism, publicize typical cases through the "red and black list", give tax incentives to enterprises that practice anti-waste, and guide industry self-discipline. Thirdly, promote the Minnan food etiquette culture, carry out the theme activity of "Eating in Quanzhou", compile a catering etiquette manual, and spread table culture in combination with intangible cultural heritage performances such as Liyuan Opera and Nanyin. Fourthly, innovate the consumer guidance model, develop a "Civilized Dining Points System", and encourage public participation in the "CD Campaign" by checking in and exchanging for coupons. Fifthly, standardize the management of special scenarios, formulate anti-waste guidelines for wedding banquets and group meals, and require catering enterprises to provide services such as suggesting the quantity of dishes to reduce the leftover rate.

　　(3) Activating the Vitality of Market Entities

　　1.Construction of the Quanzhou Food Museum

　　Quanzhou will focus on promoting the construction of the "Quanzhou Food Museum" as a symbol of the city's catering culture, showcasing the inheritance and innovation of Quanzhou cuisine. The museum will combine modern technology and enhance the interactive experience of visitors through means such as multimedia and virtual technology. The museum will also regularly hold special exhibitions, academic lectures, and cultural exchange activities to 2.promote the spread of Quanzhou's catering culture and enhance the brand image of Quanzhou as a city of gastronomy.

　　The Quanzhou Food Museum will give full play to its own advantages, strengthen cooperation with county-level museums such as the Yongchun Tea Museum and the Dehua Ceramic Museum, carry out joint food exhibitions, train the personnel of county-level museums, improve their professional capabilities, achieve resource sharing and function expansion, and promote the display and dissemination of Quanzhou food culture.

　　Optimizing the Layout of Characteristic Food Streets and Food Agglomeration Areas

　　Enriching the Business Forms and Functions of Food Streets: Continuously promote the optimization and upgrading of food streets such as West Street and Wanli Night Market. Through the image design of shops along the street and the introduction of branded catering enterprises, improve the layout of the catering business forms in the street and enhance the overall quality. Set up food culture workshops and employment probation bases to promote entrepreneurship and employment and attract more young people to participate in the food industry. Implement the upgrading and transformation of Fenghai Road and its surrounding areas. Combining with the cultural background of the "Maritime Silk Road", enrich the night tourism experience and create a characteristic space integrating food, culture, and tourism.

　　Expanding the Creative Space of Food Culture: Create one-stop food agglomeration areas for tourists in areas such as Jinjiang and Fengze, and build characteristic food streets such as the Maritime Silk Road Xunfeng Night Market in Taihe in Donghai. Gather snack stalls and cultural and creative shops to form a diversified consumption scene.

　　3.Selection and Promotion of the "Eight Famous" Demonstration Project

　　Creating "Famous Dishes" of Quanzhou. Quanzhou will promote the establishment and improvement of the catering industry standard system, encourage industry associations, cooking colleges, and skill master studios and other institutions to deeply study the standardization and standardization of Quanzhou cuisine, and research, develop, and promote traditional famous dishes, innovative dishes, and well-known snacks with Quanzhou characteristics. Quanzhou will regularly organize the selection activity of "Famous Dishes of Quanzhou" to promote the inheritance and innovation of Quanzhou food culture.

　　Creating "Famous Snacks" of Quanzhou. Quanzhou has many well-known traditional snacks, such as noodles in paste soup, braised meat zongzi, geoduck jelly, fish rolls, and eight-treasure taro puree. Regularly carry out the selection activity of "Famous Snacks of Quanzhou (Pilot)", and commend the traditional snacks with Quanzhou characteristics that are loved by citizens and tourists. The selection will be carried out according to multiple dimensions such as the historical inheritance, cultural value, production process, and unique flavor of the snacks.

　　Creating "Famous Banquets" of Quanzhou. Quanzhou will deeply tap and create a banquet culture with local characteristics, such as the "Citong Banquet", the "Prime Minister's Mansion Family Banquet", and the "Kuixing Banquet". These banquets not only showcase the rich food culture of Quanzhou but also integrate the historical culture and local characteristics of Quanzhou. For example, the "Citong Banquet" takes the past, present, and future of Quanzhou's marine business and trade as the main axis, integrates multiple cultures such as Minyue culture, Central Plains culture, marine culture, overseas Chinese culture, and religious beliefs, and selects 22 dishes, corresponding to the 22 heritage sites in Quanzhou, opening a journey of tasting the charm of the ancient city through food.

　　Creating "Famous Chefs" of Quanzhou. Quanzhou will use its rich cooking education resources and the strength of industry associations to regularly hold skill training and exchange activities for chefs in Quanzhou. Through the selection activity of "Famous Chefs of Quanzhou", select and commend those chefs who have made outstanding contributions to cooking techniques and the inheritance of Quanzhou food culture. Quanzhou will also explore the establishment of a review and management system for "Famous Chefs of Quanzhou" to promote the establishment and improvement of the personal brands of chefs.

　　Creating "Famous Restaurants" of Quanzhou. Quanzhou will launch the selection activity of "Famous Food Restaurants of Quanzhou", aiming to commend those catering restaurants with Quanzhou characteristics that are loved by citizens and tourists. The selection will be carried out according to multiple dimensions such as the historical inheritance, cultural value, service quality, and food characteristics of the restaurants. At the same time, Quanzhou will establish a dynamic management mechanism for famous restaurants to ensure that the selected restaurants can continuously maintain high standards. In addition, Quanzhou will encourage and support local catering enterprises to apply for national brand certifications, such as "Chinese Time-honored Brand" and "National Star-rated Restaurant", and will commend and reward the enterprises that are successfully evaluated.

　　Creating "Famous Food Villages" of Quanzhou. Quanzhou will deeply tap and cultivate food villages with local characteristics and regularly organize the selection activity of "Famous Food Villages of Quanzhou". The selection criteria will cover multiple dimensions such as the historical inheritance, cultural value, food characteristics, industrial driving force, and community participation of the villages. The selection will commend those villages that have outstanding performance in the inheritance, innovation, and promotion of food culture and encourage them to maintain and carry forward the traditional food culture.

　　Creating "Famous Food Towns" of Quanzhou. Quanzhou will establish a dynamic management mechanism for "Famous Food Towns", select "Famous Food Towns" and regularly evaluate and supervise the selected famous food towns to ensure that they continuously maintain high standards of food culture and service quality. At the same time, through the combination of online and offline methods, widely publicize the characteristics and highlights of "Famous Food Towns", and use channels such as social media, food platforms, and tourism media to expand the influence of famous food towns.

　　Creating "Famous Festivals" of Quanzhou. Quanzhou will spare no effort to create a series of food festival activities with local characteristics, such as the "Quanzhou International Minnan Culture Festival" and the "Quanzhou Snack Culture Festival". By enriching the activity content and improving the quality of the festivals, explore new festival models, and make these festival activities an important window for Quanzhou to display its food culture to the outside world. These festival activities can not only attract tourists but also promote the international exchange and dissemination of Quanzhou food culture.

　　Continuously Strengthening the Construction of Food Carriers

　　Creating the Brand of "One Table of Dishes per County". Deeply tap the characteristic food resources of each county (city, district), and create the brand of "one table of dishes per county" with local characteristics. Through measures such as formulating standards, training chefs, and promoting publicity, improve the quality and popularity of "one table of dishes per county". Regularly hold the cooking competition of "one table of dishes per county", select excellent chefs and dishes; shoot promotional videos of "one table of dishes per county" to expand its brand influence.

　　Creating the Digital Platform of Quanzhou Food. Promote online ordering, takeout delivery, food reservation and other services, and improve the digital level of the food industry. Through big data analysis, understand consumer needs, provide accurate market information for food enterprises, and promote the innovative development of the food industry.

　　Strengthening Food Industry Cooperation. Establish cooperative relationships with well-known food enterprises and catering associations at home and abroad, and carry out food industry cooperation projects. Introduce international advanced food processing technology and management experience to enhance the competitiveness of the Quanzhou food industry; cooperate with catering enterprises at home and abroad to jointly develop food tourism routes and promote the deep integration of food and tourism.

　　(4) Cultivating New Elements of Catering Consumption

　　Innovating Food Scenarios

　　Quanzhou will attract consumers to try and consume by developing and promoting new catering consumption scenarios, such as themed restaurants and immersive dining experiences. For example, combining its profound historical and cultural background, Quanzhou has created characteristic banquets such as the "Maritime Silk Road Feast of the Song and Yuan Dynasties" and the "Cheng Gong Family Banquet". These banquets not only showcase the diversity of Quanzhou cuisine but also provide consumers with a unique dining experience. In addition, Quanzhou also plans to build the Quanzhou Food Museum and create high-standard food streets. Through these measures, Quanzhou continuously enriches its food consumption scenarios and improves the city's image.

　　Quanzhou will use the Internet and digital technology to expand the channels of catering consumption. Quanzhou actively responds to the call for the innovative development of Quanzhou cuisine, and broadens the consumption channels through online ordering platforms and takeout services. At the same time, promote Quanzhou cuisine through live broadcasts, short videos and other forms, and use big data analysis of consumer preferences to optimize the supply of catering services. For example, develop the mini-program of the "Quanzhou Food Map", integrate restaurant information, recommended characteristic dishes, and online reservation functions to improve consumption convenience.

　　Quanzhou will integrate more cultural, entertainment, social and other elements into catering consumption to enrich the consumption content of consumers. Quanzhou attracts consumers to participate and improves the attractiveness and funny of catering consumption by holding activities such as the "Chinese Food Festival", the first China (Quanzhou) Silk Road Snack Festival and the International Food Carnival. In addition, Quanzhou also pays attention to the inheritance, protection, innovation and development of snack techniques, and increases support for time-honored brands and intangible cultural heritage snack brands, making Quanzhou snacks a shining business card of Quanzhou. Through these activities and measures, Quanzhou not only enriches the dining experience of consumers but also injects new vitality into traditional culture.

　　3. Developing the "Food +" Model

　　"Food + Technology". Quanzhou will promote the digital and intelligent transformation of the catering industry, guide catering enterprises to adopt advanced technologies such as intelligent ordering, automated kitchens, and contactless payment to improve the efficiency of catering services and the dining experience of consumers. Quanzhou will also establish a catering technology innovation platform to promote cooperation between catering enterprises and technology enterprises, such as developing an AI dish recommendation system and intelligent supply chain management, to improve service efficiency and the consumption experience.

　　"Food + Cultural and Creative". Through cultural and creative design competitions, local culture excavation and other forms, promote the development of food cultural and creative products. For example, design tableware sets with Dehua porcelain as the theme, and ingredient packaging gift boxes inspired by the red swimming crabs in Hui'an, etc., to enrich the cultural and creative connotations of Quanzhou food. Combine online and offline channels, introduce cultural and creative products into urban study rooms, airport stores, and large supermarkets, and promote Quanzhou food culture.

　　(4) Cultivating New Elements of Catering Consumption

　　1.Innovating Food Scenarios

　　Quanzhou will attract consumers to try and consume by developing and promoting new catering consumption scenarios, such as themed restaurants and immersive dining experiences. For example, combining its profound historical and cultural background, Quanzhou has created characteristic banquets such as the "Maritime Silk Road Feast of the Song and Yuan Dynasties" and the "Cheng Gong Family Banquet". These banquets not only showcase the diversity of Quanzhou cuisine but also provide consumers with unique dining experiences. In addition, Quanzhou also plans to build the Quanzhou Food Museum and create high-standard food streets. Through these measures, Quanzhou continuously enriches its food consumption scenarios and enhances the city's image.

　　Quanzhou will utilize Internet and digital technologies to expand the channels of catering consumption. Quanzhou actively responds to the call for the innovative development of Quanzhou cuisine, and broadens the consumption channels through online ordering platforms and takeout services. At the same time, it promotes Quanzhou cuisine through live broadcasts, short videos and other forms, and uses big data analysis of consumer preferences to optimize the supply of catering services. For example, develop the mini-program of the "Quanzhou Food Map", integrating restaurant information, recommended characteristic dishes and online reservation functions to enhance consumption convenience.

　　Quanzhou will integrate more cultural, entertainment, social and other elements into catering consumption to enrich the consumption content of consumers. Quanzhou attracts consumers to participate and enhances the attractiveness and interest of catering consumption by holding activities such as the "Chinese Food Festival", the first China (Quanzhou) Silk Road Snack Festival and the International Food Carnival. In addition, Quanzhou also attaches importance to the inheritance, protection, innovation and development of snack techniques, and increases support for time-honored brands and intangible cultural heritage snack brands, making Quanzhou snacks a shining business card of Quanzhou. Through these activities and measures, Quanzhou not only enriches the dining experience of consumers but also injects new vitality into traditional culture.

　　2.Developing the "Food +" Model

　　"Food + Technology". Quanzhou will promote the digital and intelligent transformation of the catering industry, guide catering enterprises to adopt advanced technologies such as intelligent ordering, automated kitchens, and contactless payment, so as to improve the efficiency of catering services and the dining experience of consumers. Quanzhou will also establish a catering technology innovation platform to promote cooperation between catering enterprises and technology enterprises, such as developing an AI dish recommendation system, intelligent supply chain management, etc., to improve service efficiency and the consumption experience.

　　"Food + Cultural and Creative". Through cultural and creative design competitions, local culture excavation and other forms, it promotes the development of food cultural and creative products. For example, design tableware sets themed with Dehua porcelain, ingredient packaging gift boxes inspired by the red swimming crabs in Hui'an, etc., to enrich the cultural and creative connotations of Quanzhou food. Combining online and offline channels, introduce cultural and creative products into urban study rooms, airport stores and large supermarkets, and promote Quanzhou food culture to enter daily life. At the same time, by holding the "Quanzhou Food Cultural and Creative Bazaar", it attracts the young consumer group to pay attention to Quanzhou food culture and injects contemporary vitality into traditional culture.

　　"Food + Rural Areas". Relying on the "One Village, One Product" strategy, Quanzhou will integrate the rural food resources of the whole city and build rural food brands with regional characteristics. For example, Anxi creates the "High Mountain Taro Banquet", Dehua develops the "Bamboo Forest Full Feast" with wild bamboo shoots, and Hui'an launches the "Coastal Seafood Festival" during the harvest season of red swimming crabs. These activities combine agricultural experiences, rural field picking with rural food, and attract tourists to deeply experience the ecology and food culture of Quanzhou's rural areas through seasonal themed activities.

　　"Food + Exhibition and Convention". With the "Quanzhou International Food Expo" as the core, plan a series of international food culture exchange activities. For example, open the "Quanzhou Landmark Dish Theme Pavilion" to display the food applications of landmark ingredients such as bergamot, red swimming crabs, and Tieguanyin tea; hold the "World Food and Intangible Cultural Heritage Inheritance Forum", invite well-known food experts at home and abroad to discuss the inheritance and innovation of food culture; through skill competitions and food tasting activities, promote the dialogue and exchange of food culture between Quanzhou and the world.

　　"Food + Tourism". By developing food tourism routes, holding rich and colorful festival activities, providing experience activities of making traditional snacks by hand, and offering professional food tour guide services, tourists can deeply experience the food culture of Quanzhou while visiting the city's places of interest. In addition, combining cultural heritage and rural ecology, Quanzhou has also built food-themed accommodation facilities, launched characteristic food tourism souvenirs, and attracted domestic and foreign tourists through multiple publicity channels, thereby promoting the spread of Quanzhou food culture and the prosperous development of the tourism industry.

　　3.Nighttime Economy

　　Quanzhou will be committed to upgrading the nighttime business forms, activating existing resources, and constructing diversified experiential, entertaining and interactive scenarios to attract consumers. This includes optimizing traffic organization and guarantee, improving the supporting public service facilities, as well as quickly capturing new market variables, planning hot activities, bringing forth the new through the old, so that the nighttime economy can keep changing and meet the needs of different consumers.

　　Quanzhou will make use of its rich cultural resources, such as museums and traditional operas, to develop nighttime tourism projects and improve the cultural level of the nighttime economy. At the same time, Quanzhou will focus on upgrading the business forms of national nighttime cultural and tourism consumption agglomeration areas such as West Street, and promote the creation of nighttime cultural and tourism consumption agglomeration areas in other regions, forming "nighttime economy" landmarks and "nighttime consumption" business districts with Quanzhou characteristics, further enriching the content and forms of the nighttime economy.

　　(5) Activating the Atmosphere of Catering and Food, Constructing a Full-region and All-season Festival System

　　1.Food Creative Themed Activities

　　Integration of Porcelain and Quanzhou Catering: (1) Creating Characteristic Brands. Relying on the advantageous industrial bases such as Jinjiang ceramics and Dehua porcelain, encourage cross-border research and development, deeply combine the charm of traditional porcelain with modern aesthetic concepts, and innovatively design the "Quanzhou Porcelain Rhyme" series of tableware. According to the characteristics of local classic dishes (such as taro puree, swimming crab roe, fish rolls, Si Guo Tang, etc.), match corresponding exclusive tableware solutions to achieve a complementary aesthetic experience of "tableware + dishes". (2) Holding Innovation Design Competitions. Organize a porcelain design competition with the theme of "Inheritance, Innovation and Integration" once a year. Considering multiple design dimensions such as creativity, aesthetics, practicality and industrial feasibility, provide policy subsidies, business docking and industrial promotion channels for the winning works, and guide enterprises to quickly produce and transform them. (3) Promoting Characteristic Achievements. Regularly hold exhibitions of porcelain tableware design achievements and cultural seminars, demonstrate and apply them in catering places such as star hotels, themed restaurants, and night market clusters, and moderately extend them to family dining tables. Through online graphics, short videos and live broadcasts, let more consumers come into contact with, understand and use the "Quanzhou Porcelain Rhyme" tableware, and promote related products to the national and even overseas markets.

　　Promotion of Quanzhou's Intangible Cultural Heritage Food: (1) On-site Skill Performances. Set up the "Quanzhou Intangible Cultural Heritage Food Day" every year, and hold high-level intangible cultural heritage food skill performance activities in traditional blocks, scenic areas and pedestrian streets. Intangible cultural heritage inheritors such as Nan'an Kuotiao, Yongchun Salted Tangyuan, Braised Meat Zongzi, etc. will come to explain, demonstrate and conduct interactive tasting, allowing citizens and tourists to feel the charm of intangible cultural heritage at zero distance. (2) Promoting Intangible Cultural Heritage Culture into Scenic Areas and Schools. Actively promote the "Intangible Cultural Heritage Food Education Classroom" into tourist scenic areas, primary and secondary schools and universities, popularize Quanzhou's intangible cultural heritage food culture, carry out interactive and experiential teaching, and let the younger generation establish cultural confidence and inheritance awareness. (3) Intangible Cultural Heritage Food Innovation Competitions. Organize intangible cultural heritage food innovation competitions participated by catering enterprises and emerging chefs every year. Through fashionable and healthy cooking improvements, launch "new menus" and "new snacks", and combine with new media platforms to help intangible cultural heritage dishes achieve brand regeneration and market expansion.

　　2.Seasonal Themed Catering Promotion

　　(1) Spring: Promotion of the "Tea Aroma and Fresh Seafood" brand. Relying on the famous tea resources such as Anxi Tieguanyin and Yongchun Bergamot, hold the Quanzhou Spring Tea Culture Festival, integrating multiple forms such as tea art performances, tea banquet tastings, and tea blending. At the same time, hold a seafood food festival, highlighting the combination of seasonal seafood (such as squid, pomfret, clams, etc.) with spring bamboo shoots and wild vegetables. Attract the attention of the younger generation through live commerce, short video drainage, cooking competitions and other forms. Coordinate tourism resources such as tea garden sightseeing, coastal leisure, and ancient city strolls to form a themed experience route with the two elements of "tea aroma and fresh seafood".

　　(2) Summer: "Lychee Feast and Nighttime Economy". Combining with the lychee ripening season, deeply develop characteristic dishes and derivative products such as lychee roasted chicken, lychee desserts, and lychee wine. Hold a large-scale lychee catering exhibition and sales fair, and coordinate with on-site interesting interactions, scene arrangements and online live broadcasts to create an immersive catering consumption atmosphere. Create a nighttime carnival, select densely populated areas such as coastal areas, business districts and scenic areas to set up themed nighttime market demonstration points, and introduce well-known Quanzhou late-night snacks such as oyster omelets, grass jelly, Si Guo Tang, barbecue skewers, etc., to enhance the vitality of the nighttime economy in summer.

　　(3) Autumn: "Harvest Carnival and Bo Bing Banquet". Focusing on autumn characteristic agricultural products such as longans, tangerines, autumn tea, and seafood, through holding cooking competitions and food tasting activities, integrate and display the joy of the Minnan harvest season and the food culture. Highlight the Mid-Autumn Bo Bing custom, launch a special menu for the "Bo Bing Banquet" (such as oyster omelets, oil-baked red swimming crabs, taro puree, etc.), and guide citizens and tourists to experience Quanzhou's traditional catering and festival culture. Encourage characteristic farms and agricultural leisure parks to hold activities such as picking and field cooking, allowing tourists to feel the beauty of the integration of autumn countryside and food.

　　(4) Winter: Promotion of "Warm Winter Nourishment and Health Preservation". Based on traditional warm winter foods such as ginger duck, beef soup, and mutton soup, carry out innovative upgrades, and develop "Healthy Warm Winter Soup Products" and "Herbal Medicinal Diet Packages" in combination with modern health preservation needs to strengthen the brand awareness of Quanzhou's winter food. Release the "Warm Winter Food Map", set up a promotion zone at transportation hubs, guide the linkage between online reservation and offline experience, encourage each district to set up winter food markets in complexes and commercial streets, and cooperate with the publicity of herbal medicine knowledge and public welfare nutrition consultation activities to form a linkage effect of "Warm Winter Package + Health Preservation Tourism".

　　3.Promotion of Healthy Catering and Characteristic Health Preservation

　　Establishing a Standard System for Healthy Restaurants. Formulate and implement a management approach for the selection of healthy restaurants, guide catering enterprises to use organic and green ingredients, and promote the concept of "reducing burden cooking" by reducing oil, salt and sugar, forming a demonstration and leading role for healthy catering. Strengthen the publicity and education of healthy eating at the community level, and guide residents to establish new concepts of a balanced diet and healthy eating.

　　Promotion of Characteristic Herbal Health Preservation. Deeply tap the herbal resources such as Yongchun Bergamot, Dehua Wild Ginger, Anxi Tieguanyin, etc., improve the collaborative innovation model of government, enterprise and research, and develop herbal catering products, medicinal diet dishes and peripheral derivatives. Build themed display places such as the Herbal Diet Museum, and organize the "Herbal Health Preservation Tour", providing tourists with a comprehensive experience integrating picking, research, catering and hot spring health preservation.

　　Promotion of Community Family Healthy Catering. Carry out a series of activities of "Healthy Kitchen into Communities", invite nutritionists and famous chefs to enter communities to provide on-site guidance and cooking teaching. Through small-scale cooking competitions, healthy food ingredient markets, online lectures and other methods, widely enhance the public's awareness of healthy eating. Cooperate with the Nutrition Society and medical institutions to regularly carry out healthy catering consultation services, and provide personalized nutrition plans for different groups of people.

　　4.Shaping of Characteristic Catering Festival Brands

　　Creating High-standard Brand Festivals. Taking the "Quanzhou International Food Festival" and the "Food Carnival" as the core brands, promote the superposition of multiple modules such as cultural display, skill competitions, brand selection, and business form innovation to improve the internationalization level. Enhance international influence through the introduction of overseas famous chefs, food culture exchanges, international media reports and other forms, and drive the global dissemination of the city's business card as the "City of Gastronomy".

　　Construction of the International Food Forum. Regularly hold the "Quanzhou International Food Forum" every year, inviting catering industry experts, scholars, famous chefs and representatives of well-known catering enterprises from various countries to jointly discuss the frontier trends and cross-border cooperation opportunities in the food industry. Encourage Quanzhou catering enterprises to form groups to "go global" and participate in international food promotion activities or food festivals and exhibitions around the world, continuously expanding the overseas popularity and cultural influence of Quanzhou food.

　　(6) Expanding the Influence of Food Culture, Cultivating and Growing the Scale of the Food Creative Group

　　1.Expanding the Group of Catering Researchers

　　Assisting in the Innovation of Quanzhou Food Products. First, Quanzhou will cooperate with the China Cuisine Association to introduce more industry experts and cooking masters, and develop new dishes that meet the tastes of modern consumers. In addition, encourage local universities to cooperate with institutions such as the Quanzhou Overseas Transportation History Museum to carry out research on the "Maritime Silk Road" food culture exchange, providing a historical basis for food innovation. Second, guided by the "Guiding Professional Catalogue of Quanzhou Universities in 2025", make full use of various resources to support relevant universities and various vocational training institutions to develop the cultivation of "Food +" talents, and focus on cultivating high-quality catering talents that meet the needs of society. Third, vigorously cultivate "Quanzhou Craftsmen" in the food industry, select and commend a group of excellent managers, cooking masters (famous teachers) and service stars. At the same time, relying on catering talent training bases such as the Quanzhou Food Economy Research Base, cultivate technical and skilled talents with the characteristics of "professional application + skill inheritance + innovative practice" to enhance the talent reserve of Quanzhou's food industry.

　　Serving the Development of Quanzhou's Food Industry. First, the Quanzhou Municipal Bureau of Commerce, together with the education department and other departments, conducts food culture training to deepen students' understanding and recognition of Quanzhou's food culture. Second, establish school-enterprise cooperation bases, and Quanzhou catering enterprises provide students with internship, training and employment opportunities, enabling students to combine theoretical knowledge with industry practice. Third, Quanzhou provides high-quality positions and differentiated talent policies, focusing on cultivating and supporting high-skilled and high-quality talents. At the same time, support experts and scholars to jointly formulate dish standards with catering enterprises, establish the production specifications of Quanzhou's classic dishes, support the innovation and research and development of traditional techniques, and improve the quality of Quanzhou food. And establish a city-university innovation alliance, increase investment in scientific research to promote the industrialization of techniques, and enhance the international influence of the brand.

　　Promoting the Inheritance of Quanzhou Food Culture. First, encourage local universities and research institutions to deeply explore Quanzhou's food culture, food customs and representative dishes, and write high-quality academic monographs. Second, guide experts and scholars with backgrounds in food science and cooking science to form an expert team, carry out research on dietary nutrition, and transform the obtained results into teaching materials, online courses, and online and offline courses, and open the resources to the public. Third, regularly organize a series of seminar activities to promote cultural inheritance and innovation, and sort out and publish the seminar results; encourage food-themed literary creation, and widely spread it through new media platforms such as WeChat official accounts and Douyin, so that more people can understand and appreciate Quanzhou's food culture.

　　2.Improving the Education System for Catering Professionals

　　First, for secondary vocational education, guided by industrial needs and with the school's advantageous majors as the core, integrate and establish new relevant majors to form a professional layout that accurately matches the industry. Second, build national high-quality junior vocational colleges and provincial demonstration modern vocational colleges, expand the scale of secondary and higher vocational education in higher education and the scale of cultivating applied talents at the undergraduate level. Third, promote the transformation of ordinary undergraduate universities into applied universities, carry out vocational education pilot projects, support local universities such as Huaqiao University and Quanzhou Normal University as pilot institutions for cultivating applied talents, and jointly cultivate professional degree postgraduates with high-level universities to build a high-level talent cultivation system. Fourth, strengthen the continuing education system of the catering industry, establish a comprehensive and multi-level vocational training network, improve the skills of catering practitioners, and adapt to the dynamic needs of the industry.

　　Quanzhou will strengthen school-enterprise cooperation, establish a close strategic partnership with enterprises, jointly formulate talent cultivation plans, develop curriculum materials, and promote teaching curriculum reform to build a curriculum system that connects secondary and higher vocational education. On this basis, Quanzhou will establish a catering innovation scholarship to support excellent students to enter the innovation field of the catering industry, and further promote the talent reserve and technological innovation of the city's catering industry. Focus on strengthening the construction of the "double-qualified" teacher team and establish a two-way communication mechanism between schools and enterprises. In terms of international cooperation and exchanges, Quanzhou will make use of the resources of overseas Chinese and sister cities to attract overseas enterprises and vocational colleges to cooperate in running schools, introduce international vocational education standards and high-quality resources, and cultivate catering talents with an international perspective. At the same time, strengthen cooperation with countries such as the Philippines and Malaysia, establish the "Quanzhou - Southeast Asia Food Exchange Fund" to sponsor exchange projects. For key groups such as the management teams of multinational enterprises and personnel in foreign-related catering service positions, carry out special training programs for international catering talents, and establish employment channels for overseas catering projects.

　　3.the Abilities of Catering Practitioners and Their Contribution to Society

　　Accelerating Talent Cultivation and Enhancement. Firstly, select municipal-level cooking skill master studios every year, encourage famous chef enterprises to establish studios and deepen the exchange of techniques at home and abroad to expand the team of high-level professional talents. Secondly, jointly organize municipal and county (district)-level Minnan cuisine skill competitions with relevant departments, and actively organize technical backbones of Quanzhou catering enterprises to participate in various cooking technology competitions at home and abroad. Thirdly, pay attention to the cultivation of new apprentices in enterprises to inject new momentum into the development of Quanzhou's catering industry. Fourthly, according to the "Three-Year Action Plan for the Construction of Cooking Technique Standards of Quanzhou Cuisine (2024-2026)", construct a standardized system with wide coverage and comprehensive categories to promote industrial upgrading and the inheritance and innovation of food culture.

　　Strengthening Professional Skills and Literacy. Firstly, based on the "Implementation Plan for the Improvement of Catering Quality and Safety in Quanzhou", focus on the training and assessment of practitioners and food safety administrators, establish the "Two Databases and One Platform" (question bank, learning courses or data library, training and assessment system or platform), organize classified training and assessment to improve the quality of practitioners and the management ability of food safety administrators. Secondly, implement professional qualification certification, establish an industry commendation mechanism, and encourage practitioners to improve their professional abilities. Thirdly, actively explore the implementation of the "Chinese + Vocational Skills" project, encourage Chinese cuisine professional colleges to expand international cooperation channels, support the international evaluation of Chinese cuisine and international cooperation among colleges, and enhance the international influence of Chinese cuisine standards.

　　Deepening Community Service and Public Welfare. Firstly, encourage cooking talents to participate in social service activities, and teach citizens dietary health knowledge and cooking skills through community food lectures, public welfare cooking classes and other means. At the same time, implement the "Quanzhou Public Welfare Kitchen Plan" and set up a special fund to provide catering support for disadvantaged families and communities. Secondly, enhance the cultural communication ability, establish the "Quanzhou Food Promotion Ambassador" program, select excellent cooking representatives, and organize them to participate in national and international food culture promotion activities. Thirdly, promote the communication and cooperation within the industry, organize cooking talents in Quanzhou to communicate and learn from chefs in other "Cities of Gastronomy", draw on advanced experience, and broaden the international perspective. At the same time, jointly organize the Quanzhou Catering Industry Summit with local industry associations to provide a platform for cooking talents to showcase their skills and share their experiences, and promote the overall progress of the industry.

　　4.Conducting Theoretical Research Related to Catering

　　Establishing a High-level Catering Research Platform. Firstly, relying on local universities and research institutions such as Huaqiao University, Liming Vocational University and the Quanzhou Food Economy Research Center, carry out systematic research, establish a food culture database, and promote the transformation of academic achievements. Secondly, actively build an industry collaboration network, cooperate with domestic and foreign authoritative institutions and industry associations, hold academic seminars, lectures and other activities to improve the internationalization level of research. Thirdly, the government sets up special funds to encourage research on topics such as the catering industry chain and cultural communication, and supports key areas for tackling key problems and the transformation of achievements.

　　Organizing Diverse Academic and Popular Science Activities. Firstly, regularly hold the "Quanzhou International Food Culture Forum", invite well-known scholars, cultural experts and representatives of catering enterprises at home and abroad to jointly discuss the inheritance and innovation paths of Quanzhou food culture. The forum will establish the "Quanzhou Food Culture Academic Award" to encourage excellent research achievements. Secondly, organize a series of activities of the "Quanzhou Food Open Class", popularize food culture to the public through forms such as university lectures, community cultural days, and food book launch conferences, combined with traditional festivals. Thirdly, invite experts and scholars to write popular articles to popularize the history, techniques and values of Quanzhou food to the public. Integrate academic research resources, and regularly publish high-quality monographs and publications such as the "Research Report on Quanzhou Food Culture" and the "Records of Quanzhou Food Culture" to provide a theoretical basis for the branding of Quanzhou food.

　　Promoting the Transformation and Application of Industry-University-Research Achievements. Firstly, encourage research institutions to cooperate with catering enterprises to carry out applied research around dish innovation, service improvement, brand building and other aspects. Secondly, combine the intangible cultural heritage characteristics of Quanzhou food and market demand to develop new products that meet the needs of young consumers. Thirdly, through the joint mechanism of government, university and enterprise, promote the transformation of theoretical research achievements into practical applications.

　　Constructing a Sustainable Development Research Ecology. Firstly, through cooperation with well-known universities and research institutions at home and abroad, set up postgraduate courses and special research directions related to catering culture to cultivate professional food culture research talents for Quanzhou. Provide a scholarship program to support excellent students to deeply engage in the research of Quanzhou food culture. Secondly, integrate local historical documents, intangible cultural heritage technique materials and food culture activity archives in Quanzhou to establish a comprehensive digital research archive system. Thirdly, combine the advantages of being the starting point of the "Maritime Silk Road" to carry out cooperative research with countries along the "Belt and Road Initiative", and promote Quanzhou's food culture to the world.

　　5.Providing More Training Opportunities for Teenagers and Food Enthusiasts

　　Popularizing Quanzhou's Characteristic Agricultural Education. Firstly, invite agricultural experts and cultural and creative teams to compile popular science picture books/atlases, focusing on introducing characteristic agricultural products such as Anxi Tieguanyin, Yongchun Tangerine, Dehua Black Chicken, and Nan'an Longan. Secondly, encourage key kindergartens, primary schools and junior high schools in Quanzhou to apply to become UNESCO associated schools, carry out farm experience and cooking interest courses as a pilot in the associated schools, and provide certain financial support. Thirdly, strengthen the construction of agricultural popular science bases, provide students with agricultural practical education, popularize agricultural knowledge, and cultivate agricultural talents.

　　Constructing a Multi-level Food Education Engineering System. Firstly, actively promote the school cafeteria nutrition promotion project, implement the youth growth and development plan, popularize dietary nutrition knowledge, and integrate the concept of healthy eating into physical education and health courses. Secondly, encourage masters and famous teachers in the catering industry to participate in the national food education project, set up dish-making experience places and food classrooms, and name and support projects that meet the conditions as demonstration food education bases to construct a comprehensive and multi-level food education system.

　　Promoting the Integration of Online and Offline Training. Develop an online platform for Quanzhou food education, providing classic recipes, skill demonstration videos and online interactive Q&A to meet the personalized needs of students. Invite well-known chefs to conduct online live courses, interact with students in real time, enhance the learning experience, and provide convenience for students who cannot participate in offline courses.

　　(7) Strengthening the Inheritance of Intangible Cultural Heritage Techniques and the Protection of Intellectual Property

　　1.Improving the Policy Guarantee for the Revitalization of Intangible Cultural Heritage Techniques and Time-honored Brands

　　Revitalizing Traditional Food Culture. Firstly, encourage enterprises or relevant institutions to establish a living museum of Quanzhou cuisine, allowing visitors to have an immersive experience of Quanzhou food and intuitively feel and understand the history and culture of Quanzhou food. Secondly, strengthen the excavation and protection of the connotations of local characteristic catering culture, and cultivate a group of talents for the inheritance of catering culture and techniques. Promote the intangible cultural heritage projects of Chinese catering culture to be declared in the UNESCO Lists of Intangible Cultural Heritage. Thirdly, make full use of cultural exchange mechanisms at all levels and multilateral and bilateral activities to deepen the civil exchange of Chinese cuisine culture.

　　Improving the Policy Guarantee System. Firstly, formulate an action plan for the protection and inheritance of Quanzhou's intangible cultural heritage in food, providing a clear direction for the protection of intangible cultural heritage. Secondly, establish a hierarchical and classified management mechanism for intangible cultural heritage in food and time-honored brands to ensure that intangible cultural heritage projects are comprehensively and meticulously protected. Thirdly, strengthen the systematicness and sustainability of protection work. Through the improvement of local legislation and regulations, ensure that the protection of intangible cultural heritage is carried out in accordance with laws and regulations. Fourthly, pay attention to the protection of the rights and interests of intangible cultural heritage protection units and inheritors. By providing necessary financial support, support for inheritance venues and opportunities for foreign cultural exchanges, encourage and support inheritors to carry out inheritance activities. At the same time, Quanzhou has established an evaluation system to conduct regular evaluation and assessment of the protection and inheritance work of representative inheritors of intangible cultural heritage to ensure the quality of the inheritance work.

　　Stimulating Social Participation Vitality. Firstly, actively advocate and implement the mode of "government guidance + social participation" to stimulate the vitality of all sectors of society in the protection of intangible cultural heritage. Secondly, by setting up a special fund for the revival of intangible cultural heritage techniques, provide financial support for enterprises in Quanzhou that are committed to the research and restoration of endangered techniques. Thirdly, through tax preferential policies, provide support for time-honored enterprises in terms of technique upgrading, market development and brand building, so as to reduce the economic burden of enterprises.

　　Promoting Digital Management of Resources. Based on big data technology, construct a database and a visualization platform for intangible cultural heritage techniques, systematically sort out and classify and file the intangible cultural heritage techniques and time-honored brand resources of the whole city. Develop a visual interactive platform simultaneously to enable more people to understand and access Quanzhou's intangible cultural heritage.

　　2.Strengthening the Brand Building of Intangible Cultural Heritage Food

　　Creating an Intangible Cultural Heritage Brand Matrix. Based on Quanzhou's characteristic food, create the "List of Quanzhou's Intangible Cultural Heritage Food", and regularly select intangible cultural heritage food brands with inheritance value and market potential. Time-honored brands such as Yuanhetang and Chunshengtang can be used as typical cases to enhance their market influence through brand building, and establish a cascade development mechanism to support the incubation of start-up brands and the expansion of well-known brands, and finally form a group of intangible cultural heritage food brands with national and even international influence.

　　Enhancing Brand Communication Ability. Through in-depth cooperation with domestic and foreign exhibitions, promote Quanzhou's intangible cultural heritage brands at international food expositions, cultural and tourism promotion conferences and other occasions. Focus on using new media communication channels to launch a series of short videos titled "Exploring Quanzhou's Intangible Cultural Heritage Food", and enhance brand awareness through storytelling.

　　Promoting the Integration of Brand Consumption. Develop cultural and creative food products, experience projects and tourism souvenirs related to intangible cultural heritage brands, such as traditional pastry gift boxes, cooking tools of intangible cultural heritage techniques and historical and cultural theme souvenirs. Through the combination of online e-commerce and offline experience, comprehensively enhance the market attractiveness and competitiveness of intangible cultural heritage brands.

　　3.Paying Attention to the Cultivation of Talents for Intangible Cultural Heritage Food

　　Constructing an Inheritance Talent System. Establish the "Quanzhou Intangible Cultural Heritage Technique Inheritance Plan", forming a full-chain talent cultivation model from basic talent cultivation, intermediate skill improvement to support for master inheritors. Rely on vocational colleges to set up the "Quanzhou Intangible Cultural Heritage Food Technique Class", and regularly hold intangible cultural heritage technique training camps to provide learning and practical opportunities for teenagers and food enthusiasts.

　　Improving the Incentive Mechanism for Inheritors. Establish the special award of "Quanzhou Master of Intangible Cultural Heritage Food Techniques", select excellent inheritors every year and provide financial support and honor incentives, and promote that inheritors of techniques enjoy the same social security policies as other senior skilled talents to enhance their professional honor and social status.

　　Promoting the Integration of Cross-border Talents. Attract designers, curators and technical talents to participate in the communication and innovation of intangible cultural heritage techniques. Through cross-border cooperation, promote the combination of intangible cultural heritage techniques with modern aesthetics and digital technology, injecting new vitality into traditional culture.

　　4.Constructing Cultural Protection Areas and Consumption Agglomeration Areas

　　Planning Intangible Cultural Heritage Cultural Protection Areas. Build an intangible cultural heritage food culture exhibition area in Quanzhou's ancient city and historical blocks, centrally presenting traditional techniques and historical backgrounds, and creating a "Living Museum of Intangible Cultural Heritage Food". By holding food festivals, skill exhibitions and other activities, enhance tourists' perception of intangible cultural heritage culture.

　　Promoting the Development of Consumption Agglomeration Areas. Create a Quanzhou intangible cultural heritage food street in the central urban area, introduce high-quality food brands with intangible cultural heritage techniques as the core, and build it into a new urban landmark integrating cultural experience, consumption and social functions. Combine intelligent tourism facilities such as AR navigation and electronic payment to enhance the consumption experience.

　　Developing the Integration of Nighttime Economy and Cultural Tourism. With the theme of the "Intangible Cultural Heritage Food Night Market", hold the "Quanzhou Intangible Cultural Heritage Food Night Tour Festival" every year, combining food culture with the nighttime economy. By planning additional activities such as themed lantern shows and food story interpretations, enhance the vitality and economic benefits of cultural blocks.

　　5.nnovating the Inheritance Methods of Intangible Cultural Heritage

　　Promoting Digital Preservation and Dissemination. With the help of VR and AR technologies, construct a virtual museum of Quanzhou's intangible cultural heritage techniques, visually displaying the production processes and historical cultures of intangible cultural heritage foods. Launch the "Online Classroom for Intangible Cultural Heritage Experience", combining simulated production and interactive teaching, so that more people can learn intangible cultural heritage techniques without leaving their homes.

　　Implementing an Open Inheritance Plan. Establish an "Intangible Cultural Heritage Experience Workshop", which is open to tourists and citizens, allowing participants to understand the core values of intangible cultural heritage techniques through hands-on practice. By establishing a volunteer team, promote the dissemination of techniques into communities and families.

　　6.Strengthening the Protection of Intellectual Property Rights of Intangible Cultural Heritage Techniques in Catering

　　Constructing a Comprehensive Protection Mechanism. By promoting the patent protection, trademark registration, and copyright registration of intangible cultural heritage techniques, establish and improve the registration and maintenance system of intellectual property rights of intangible cultural heritage techniques. This includes the protection of exclusive rights for works, inventions, utility models, designs, trademarks, geographical indications, etc. At the same time, as management units, the Quanzhou Cultural Relics Protection Center and the Quanzhou Intangible Cultural Heritage Protection Center are responsible for the protection and management of intellectual property rights in the cultural and tourism industry, covering trademark rights, patent rights, copyrights and their neighboring rights, domain name rights, etc.

　　Increasing the Intensity of Law Enforcement and Publicity. Quanzhou jointly conducts special operations for intellectual property protection regularly with the market supervision and judicial departments to severely crack down on infringement acts. Through the "Interim Provisions on the Intellectual Property Management of Quanzhou's Cultural and Tourism Industry", clarify the application processes for situations such as public welfare use and paid use, and stipulate the situations where applications are not accepted in the formal examination, as well as the situations where authorization is suspended or terminated.

　　Promoting the Integration and Sharing of Intellectual Property Information. By promoting the integration and sharing of intellectual property information, Quanzhou strengthens the management of enterprise name registration. At the same time, it issues judicial suggestions to the competent departments responsible for functions related to the protection of intangible cultural heritage, trademark management, and the management of the commercial and trade industry. The suggestions cover aspects such as finding out the inventory of intangible cultural heritage, exploring the application and registration of collective trademarks, the integration and sharing of intellectual property information, and the transformation of intangible cultural heritage projects.

　　(8) Constructing a Three-dimensional Publicity and Promotion System

　　1. Brand Project Development and Content Construction

　　Digging Deep into the Essence of Food Culture. Focusing on the "Quanzhou 'Culture and Tourism +' Special Action Plan" and government work arrangements, based on the historical heritage and technical inheritance of Quanzhou food, systematically explore the multiple cultural connotations of famous Quanzhou dishes, pastries, and snacks. Implement the "Quanzhou Food Culture Tracing Plan", organize food experts at home and abroad and local scholars to jointly discuss the formation context of Quanzhou cuisine during the periods of the Maritime Silk Road in the Song and Yuan Dynasties, and the business and trade in the Ming and Qing Dynasties. Relying on multiple forms such as texts, images, and documentaries, comprehensively present the unique charm of Quanzhou's food culture, laying a rich resource of stories for the construction of the "City of Gastronomy in the World".

　　Innovating Audiovisual Communication Methods. Following the deployment of "strengthening new media communication", plan and produce high-standard food-themed documentaries, creative short videos, live broadcast interactions, etc., combining visual impact with emotional storytelling and focusing on the highlights of "Quanzhou Flavor". Regularly hold short video and microfilm competitions, encourage social forces to present the rich heritage of Quanzhou food in diverse artistic forms, form a stable communication heat, and create a widely concerned Quanzhou food IP.

　　Creating Diverse Food Brands. Closely adhering to the two themes of "Quanzhou Flavor" and "Inheritance of the Maritime Silk Road", launch the series of menus of "Famous Banquets of Quanzhou" and "Quanzhou Flavors in Four Seasons", highlighting the characteristic that Quanzhou cuisine presents diverse flavors with the change of seasons. Hold a souvenir design competition, integrate the concept of "local characteristics + creative design", and develop high-quality products such as pastry gift boxes and seasoning packets. Combining with the cultural spirit of the "City of World Heritage", integrate historical narratives with product packaging to further expand the value connotation and market influence of the "Quanzhou Food" brand.

　　Immersive Cultural Experience. Based on the background of the Maritime Silk Road in the Song and Yuan Dynasties and folk customs, create the themed activity of "Quanzhou Dining Table Culture Experience", allowing tourists to perceive the three-dimensional charm of Quanzhou's food culture during the process of participating in intangible cultural heritage technique interactions, tasting characteristic foods, and enjoying Nanyin operas. Carry out the series of projects of the "Quanzhou Food Storytelling Place", combining traditional folk art forms with modern stage performance means, enabling citizens and tourists to deepen their understanding of Quanzhou's food culture and customs through multi-sensory experiences.

　　2. Platform and Channel Expansion

　　Constructing an Omnimedia Communication Matrix. Combining with the work direction of "enhancing the influence of the city brand", comprehensively utilize traditional media such as television, radio, and newspapers, as well as major new media and social platforms, and plan the special column of "Quanzhou Flavor" and the online community. Widely carry out popular columns such as "Quanzhou on the Tip of the Tongue" and "Quanzhou Food Experts Visiting Restaurants", and enhance user stickiness through diverse communication means, continuously expanding social influence.

　　Promoting Digital Innovation Communication. Echoing the construction goal of "Digital Quanzhou", strengthen the application of digital tools such as official accounts, mini-programs, and short video platforms, release accurate information such as the "Quanzhou Food Map" and the "Must-Try List in Quanzhou", and make online reservation, ordering, and payment more convenient. Plan activities such as "Cloud Restaurant Visiting" and "Cloud Food Bazaar", allowing consumers from other places to intuitively perceive the charm of Quanzhou's catering through live broadcasts or VR technology, and accelerating the brand's popularity beyond its original scope.

　　Linkage Promotion between Communities and Campuses. Practicing the concept of "co-construction, sharing and mutual benefit", organize themed activities such as the "Neighborhood Food Culture Day" and "Parent-Child Cooking Class" in communities across the city. Famous chefs or intangible cultural heritage masters will give on-site teaching, encouraging residents and families to participate in food experiences and creations. Strengthen the promotion of the "Quanzhou Food Classroom" entering campuses, incorporate cooking techniques, dining etiquette, and other contents into school-based courses, allowing the younger generation to inherit the essence of hometown food in an innovative way.

　　Linkage of the Catering Economy Platform. In line with the requirements of "promoting the development of new consumption formats", encourage catering enterprises to cooperate with takeout, e-commerce, and live broadcast platforms, and use methods such as online pre-sales and community group sales to improve market supply. Accelerate the promotion of the "Quanzhou Characteristic Block Demonstration Project", deeply integrate various business forms such as food, cultural and creative products, performances, and the nighttime economy, form an extremely attractive "Food Culture Street", and promote the dual growth of the nighttime economy and cultural and tourism consumption.

　　3. Constructing a Full-Dimensional Communication and Promotion System

　　Empowering Smart Communication. Actively use means such as big data and artificial intelligence to improve the service functions of the "Quanzhou Food Culture" APP, integrating functions such as a food map, evaluation interaction, real-time navigation, and reservation registration, and enhancing the user experience of tourists and citizens. Combining the advantages of AR/VR technology, explore the construction of the "Quanzhou Flavor Virtual Experience Hall", and create a new model of immersive dish introduction and cultural popular science in the cyberspace, making Quanzhou food radiate new vitality in the digital era.

　　Stimulating Extensive Social Participation. Continuously deepen the "Civilized Dining Table Action", carry out creative design collection and community publicity activities around concepts such as green catering, public chopsticks and spoons, and food saving, and advocate a healthy and environmentally friendly consumption mode. Organize interactive projects such as the selection of the "Most Beautiful Home-Cooked Dishes in Quanzhou" and the "Parent-Child Kitchen" experience camp, allowing more citizens to share food creativity and emotional stories in families and communities, and expanding the public's sense of ownership and recognition of Quanzhou food.

　　Deepening Food Festival Activities. Combining traditional festivals and Quanzhou folk customs, through themed food seasons such as the "Mid-Autumn Quanzhou Banquet" and "Quanzhou Flavor during the Spring Festival", highlight the interactive integration of folk culture and dining customs, and create a festive atmosphere and a sense of ritual. Continuously build the "Quanzhou Food Culture Week", add diverse activity modules such as bazaars, skill competitions, and intangible cultural heritage performances, create a new consumption scene of "food + culture + tourism", and continuously promote the construction of the "City of Gastronomy in the World" to a deeper level, improving Quanzhou's popularity and reputation at home and abroad.

　　V. Guarantee Measures

　　(1) Strengthening Comprehensive Coordination

　　1.Establishing Specialized Institutions and Strengthening Organizational Leadership

　　Establish specialized institutions of different types and levels, strengthen organizational leadership, and comprehensively coordinate and promote the construction work of the City of Gastronomy in the World.

　　Establish and Improve Leadership and Coordination Mechanisms. Give full play to the role of the working class for Quanzhou's application to become the "City of Gastronomy in the World", comprehensively coordinate different departments and organizations, and overall lead and promote the city's work of creating the City of Gastronomy in the World. Strengthen the organizational and coordinating functions of the Quanzhou Food Industry Development and Protection Center, actively study the top-level design of the construction of the City of Gastronomy in the World, coordinate and promote the development of the creative food industry and the construction of carriers, undertake the publicity and promotion of creative food and foreign exchange activities, and be responsible for communication and liaison with the Secretariat of the UNESCO Creative Cities Network and other Cities of Gastronomy in the World.

　　Constructing a City-wide Linkage Governance Framework. Each county (city, district), functional area, and relevant municipal department (unit) establishes corresponding institutions to connect with relevant affairs of the Quanzhou Food Industry Development and Protection Center. The protection center uniformly organizes and coordinates the construction work of the City of Gastronomy in the World, formulates implementation plans according to the actual situation, clarifies work objectives and measures, and ensures the orderly progress of all work.

　　Forming a Development Pattern of Co-construction, Co-governance, and Sharing. Unite institutions, enterprises, universities, and social organizations in various creative fields of the city to jointly establish the Quanzhou Food Industry Promotion Association. Build online and offline activity platforms, encourage public participation, build partnerships among the government, society, and individuals, jointly promote the achievement of creative network goals, and share the construction achievements of the City of Gastronomy in the World.

　　2.Strengthening Execution Supervision and Optimizing the Development Environment

　　Constructing a Comprehensive Supervision Working Mechanism for the Construction of the City of Gastronomy in the World. In accordance with the principle of "unified leadership, territorial management, each performing its own duties, and consistency of rights and responsibilities", and according to the work functions of relevant departments, establish a comprehensive supervision working mechanism for the construction of the City of Gastronomy in the World featuring comprehensive coordination, departmental linkage, division of labor and cooperation, and unified action, form a joint law enforcement force, and improve the authority, effectiveness, and consistency of market supervision. Regulate the order of the food market, carry out legislative work by the people's congress in the fields of food safety management, commercial prepaid card management, and catering industry norms, have zero tolerance for food safety and commercial integrity, effectively safeguard the legitimate rights and interests of consumers and operators, and promote the healthy and orderly development of the food industry.

　　Establishing a Joint Conference Mechanism for Market Comprehensive Supervision. Formulate an annual plan for the comprehensive supervision of the food market, establish a long-term inspection mechanism for comprehensive supervision, regularly hold meetings on the comprehensive supervision of food and carry out daily joint inspections. During important periods such as holidays, major festival activities, and the peak tourist season, the comprehensive supervision office, together with its member units, conducts special joint law enforcement inspections and special rectifications. Establish a joint handling mechanism for food market complaints, implement the first-contact responsibility system. The comprehensive supervision office and all departments shall immediately accept all kinds of complaints and cases upon first receipt and shall not refuse to accept them. In cases involving multiple departments, the comprehensive supervision office shall uniformly coordinate the relevant responsible departments for joint handling.

　　3、Comprehensively Constructing a Food Product System and Coordinating the Promotion of the Food Project

　　Carrying out the Construction of a Diverse Food Product System. Facing audiences of different consumption levels and types, focusing on catering business forms facing different consumption levels such as exquisite restaurants, time-honored brands, teahouses and bars, breakfast shops, fast food restaurants, snack bars, and catering for outdoor events, vigorously promote the series of Quanzhou food products. Strengthen quality and brand construction to provide a comprehensive catering service system for citizens and different types of tourists.

　　Implementing the National Food Education Project. Vigorously promote the entry of Quanzhou food culture into communities, scenic areas, and campuses. Entering communities focuses on accelerating the implementation of the food culture sharing plan, building dining tables for the elderly at home, and holding food activities in communities, allowing the public to share the creative achievements of food; entering scenic areas enables tourists to deeply feel the charm of Quanzhou food and promotes Quanzhou food through experience and recognition; entering campuses makes Quanzhou food an important practical course for primary and secondary school students, inherits and develops Quanzhou food techniques and culture, cultivates practical abilities and the recognition of urban culture, and promotes the national food education project.

　　(2) Improving Factor Supply

　　Give full play to the "Food +" effect, systematically integrate food factors such as specific time, space, and industry within Quanzhou's administrative region, improve the supply of food factors, and drive the overall development of regional industries through the integration of the food industry.

　　1.Improving the Supply of Food Space Factors and Implementing the "Whole-region Space" Integration of Food Factors

　　Implementing a Factor Supply System Covering the Whole Region and Shared by Urban and Rural Areas. Comprehensively integrate the food resources of urban and rural areas in Quanzhou, construct a food factor system with various themes in urban and rural areas, form a food space framework with prominent key points and different types of food spaces, and implement the coverage and integration of "whole-region space" of food factors.

　　Creating the "Quanzhou Food Map". Construct characteristic food spaces in different sections of Quanzhou urban area, different towns, different scenic areas and resorts, and different blocks. Expand new food consumption spaces, including demonstration stores of the City of Gastronomy in the World and local cuisine, forming a food space distribution pattern of "connecting points into lines and lines into surfaces".

　　2.Improving the Time Supply of Food Factors and Creating the Brand of "Quanzhou along the Maritime Silk Road, Fragrant in Four Seasons"

　　Creating a Detonating Core of All-season and All-time Food in Four Seasons. Through different food product solutions for the four seasons of spring, summer, autumn, and winter, eat according to the season, combine different ingredients and cooking techniques, create solar term dishes for different seasons, and create the brands of "Quanzhou along the Maritime Silk Road, Fragrant in Four Seasons" and "Delicacies of the Twenty-four Solar Terms in Quanzhou".

　　Promoting the Upgrading of Nighttime Consumption. For different time periods such as weekdays and holidays, and daytime and nighttime, through the development of food products, especially by creating nighttime tours, nighttime shows, and night markets, vigorously promote nighttime consumption and achieve the effect of "all-time and all-season food".

　　3.Improving the Food Industry System and Accelerating the Construction of New Business Forms, Modes, and Projects

　　Enhancing the Comprehensive Utility of "+Food". Based on Quanzhou's food resources and food culture, integrate the food industry with other related industries to form new food industries or business forms. Through resource integration and the cultivation of new business forms, create an ultimate food leisure experience. Through "+Food", integrate with other industrial structures to form integrated development, such as traditional rural cuisine integrated with rural areas, food cultural and creative experiences integrated with cultural and creative industries, food research and study tourism integrated with education, high-grade food experiences with art integration, food culture performances integrated with performing arts, and themed cultural food routes integrated with culture (such as the Citong Banquet, the Maritime Silk Road Banquet of the Song and Yuan Dynasties, and the Shijing Shizhou Banquet, etc.).

　　Strengthening the Integration of Online and Offline Business Forms. In response to the upgrading of consumption demands such as online takeout, smart restaurants, and customized private cuisine, as well as the support of new technologies, pay attention to new business forms in the catering industry, including healthy catering, catering for the elderly, community catering, leisure catering, takeout, semi-finished product sales, and O2O. Through the linkage development of online and offline, promote the transformation of Quanzhou's traditional food industry, innovate new food business forms, and strengthen the construction of the catering industry chain system.

　　Strengthening the Integration of Food into Cultural and Tourism Projects. Combining the advantages of the catering industry and the cultural and tourism industry, give full play to the guiding role of various policies, integrate social forces, establish an investment attraction think tank, and attract high-quality catering industry, food tourism, and characteristic cultural and tourism industry projects. Promote the clustering of the catering industry, create characteristic cultural and tourism towns with food features, and promote the transformation and upgrading of Quanzhou's catering industry and cultural and tourism industry.

　　(3) Strengthening Policy Integration

　　1.Strengthening Policy Support and Implementing Supervision and Assessment

　　Increasing capital investment. Arrange special funds every year to support projects such as the growth and strengthening of the food industry, the dissemination of food brands, the inheritance and innovation of food techniques, food culture exchanges and cooperation, and food education and training. Each county (city, district), functional area, and relevant municipal department should formulate specific support policies.

　　Implementing target responsibilities. Specificize and projectize the target tasks of the construction of the City of Gastronomy in the World and the development of the catering industry, decompose them into each municipal department and each county (city, district), functional area, and incorporate them into the annual comprehensive assessment. Through supervision and assessment, ensure that all tasks are implemented, enabling citizens and tourists to share the construction achievements.

　　Making good use of incentive measures. Reward the legal persons of catering enterprises that meet the standards for inclusion in the statistics of enterprises above a designated size. The municipal finance department shall provide a certain amount of incentive support to newly added catering enterprises included in the statistics in a year, and reduce the administrative fees and service fees for the enterprises already included in the statistics.

　　2.Establishing Information Platforms to Attract Social Capital

　　Establishing an industrial financing information management platform. Build an information communication and sharing platform integrating catering enterprises, catering talents, food products, and new catering technologies and equipment, establish a database of high-quality catering projects, strengthen the publicity and promotion of food products and financing projects, and help catering enterprises match their capital demands with the investment directions of financial capital and social capital.

　　Actively implementing a financial innovation policy platform. Guide various types of social capital to widely participate in the construction of catering projects and food tourism projects, and construct a diversified financing pattern. Guide financial institutions to give priority to providing credit support for key projects of the catering industry and food culture industry projects listed in national or provincial and municipal cultural development plans. Strengthen the cooperation between banking financial institutions and financing guarantee companies to expand the scale of guaranteed loans for small and medium-sized catering enterprises, and encourage financial institutions to rely on catering or tourism and cultural industry parks to explore the development of joint guarantee and loan products for small and medium-sized cultural enterprises.

　　Actively striving for various types of social capital. Issue guidelines for the catering industry planning, implement fiscal and tax preferential policies, support the development of the catering industry, scientifically and reasonably evaluate the commercial value of food culture products and services that have not yet entered the market with unified standards and standardized processes, and provide support for bank credit, equity financing, and project financing of catering enterprises. Actively attract diversified social capital to participate in the construction of the catering industry and food culture industry, encourage eligible catering enterprises to directly finance through the capital market, and select different financing methods according to the catering enterprises' own conditions and capital demands. Vigorously develop diversified catering industry investment funds to promote the incubation of new brands in Quanzhou's food tourism and catering industry.

　　3.Improving the Policy System and Strengthening Policy Guarantee

　　Constructing a series of policy systems. Construct a series of policy systems including finance, banking, land, and talents for food enterprises, food products, food publicity, and food talents, etc., to strengthen policy guarantee.

　　Strengthening policy measure guarantee. Improve and perfect the protection of food inheritors, the construction of food storytelling places and food exhibition venues, strengthen the protection of the food culture ecology, support policies and measures such as the participation of private forces in protection, and increase the policy guidance and support for the protection and inheritance of traditional food. Establish a development fund for the food creative industry to provide support in aspects such as technique inheritance, talent cultivation, innovation and entrepreneurship, and enterprises going global.

　　Strengthening professional talent guarantee. Vigorously develop higher education and vocational education in cooking, accelerate the formation of a talent support system that is suitable for the development of the Quanzhou cuisine industry, encourage vocational colleges to carry out various forms of skill training, on-the-job skill improvement, and entrepreneurship training for the society, conduct third-party skill level certification for relevant occupations (types of work) in the catering service industry, and focus on cultivating a group of high-skilled cooking talents. Carry out diversified training for different groups such as citizens, professional chefs, and food enthusiasts at home and abroad, and also bring income-increasing opportunities for the people including special groups and low-income families.

　　(4) Innovating the System and Mechanism

　　1.Removing System and Mechanism Barriers and Promoting System and Mechanism Reform

　　Strengthening the functions of the Quanzhou Food Industry Development and Protection Center. With market-oriented reform as the main line, handle the relationships between the government and the market, and between the government and society in the process of constructing the City of Gastronomy. The market determines the allocation of food resources, give full play to the role of food-related social organizations, promote the opening of more service items and construction projects to the market, and support social capital to orderly participate in the construction of key projects in the City of Gastronomy.

　　Promoting high-quality industrial development through system and mechanism reform. Adhere to fair competition in the food market, strengthen the protection of enterprises' intellectual property rights, and purify the development environment of the food market. Adhere to the problem-oriented approach and solve the prominent problems reported by food enterprises. Accelerate the transformation of government functions, continuously promote the reform of "streamlining administration, delegating power, strengthening regulation, and optimizing services" for food enterprises, provide convenient service measures, stimulate the vitality of food enterprises as market entities and the creative potential of society, and lay a solid foundation for the high-quality development of the food industry.

　　2.Creating Symbolic Spaces for Food Consumption and Building an Urban Environmental Atmosphere

　　Creating multi-themed symbolic spaces for food consumption. Build a high-level and international exhibition hall of the City of Gastronomy in the World to comprehensively present the charm and elegance of the Cities of Gastronomy around the world. Expand and enrich the area and functions of the existing Huaiyang Cuisine Museum, and build a modern and high-standard Huaiyang Cuisine Museum integrating exhibition, experience, and consumption. Give full play to the role of master studios, carry out a series of food culture exchange, conference, and training activities, gather well-known catering enterprises, and make it a window for comprehensively displaying and promoting Huaiyang cuisine culture. Create food culture consumption spaces with different themes and cultivate food market entities.

　　Cultivating market entities with an international perspective. Embed food display and promotion content in the city's investment promotion activities to serve the city's investment promotion and project construction. Target international giants in the food industry and carry out investment promotion activities for the food industry in developed countries and regions. Strengthen cooperation with well-known travel agencies at home and abroad, develop popular routes and high-quality projects around food, and promote the construction of an international cultural and tourism city. Actively participate in the annual meetings of the UNESCO Creative Cities Network and the online meetings of the "Cities of Gastronomy", enthusiastically participate in inter-city cooperation and exchange projects, examine suitable overseas cities as friendly city development targets within the framework of network cities, and expand Quanzhou's "circle of friends" overseas.

　　Continuously creating an urban environmental atmosphere. Increase the publicity and promotion efforts of the slogans for Quanzhou's application to become the City of Gastronomy in the World, and set up promotion signs at airports, highway entrances, etc. Plan and present themed cultural landscapes in major commercial blocks and crowded areas. Screen food image promotional videos in various promotion activities related to the city, food, and tourism. In addition to actively participating in activities related to the Creative Cities Network, learn from the successful practices of the construction of Cities of Gastronomy such as Chengdu, Shunde, Macao, and Yangzhou, and regularly carry out publicity and promotion activities in key foreign cities every year to expand the international influence of Quanzhou food. Benchmark against high-standard documentaries such as "Taste of Shunde" and "Sichuan Cuisine", plan and shoot high-standard documentaries on Quanzhou food culture, and carry out various short video activities well.

　　3.Strengthening Standard Development and Improving the Quality of Industry Development

　　Improving the standard research and development system. Strengthen the development of food industry standards, improve the level of standardized service and management in the industry, encourage teaching and research institutions, industry associations, and catering enterprises to conduct in-depth research, and participate in the development of national, industry, and local standards regarding aspects such as dish preparation, store operation, chain development, and service requirements. Encourage relevant social organizations and enterprises to develop standards on their own, and formulate and issue action plans to improve the standardized service and management related to the city's catering industry and food tourism.

　　Strengthening food testing and clean production. Establish a traceability system for catering food, build a food safety testing platform, introduce the testing technologies of advanced research institutions and joint laboratories, and provide EU food safety testing services for Quanzhou's food processing enterprises. Promote the pilot project of "all-electric kitchens" in catering service units, explore the energy-saving and clean production models of the catering industry, and provide practical cases for the evaluation by UNESCO.