Introduction: Revitalizing Quanzhou Through Cultural Industry Development

　　Quanzhou, a city at the heart of China's rich cultural history, has embraced an ambitious development strategy, aligning cultural growth with national goals outlined by the Communist Party of China. The 20th Central Committee underscored the importance of building a culturally strong socialist nation and promoting cultural prosperity through modernized enterprises and industries. In response, Quanzhou has strategically developed its cultural sector to enhance its global cultural appeal, particularly through its designation as the "Song and Yuan China: Maritime Silk Road Quanzhou" World Heritage city, a cultural landmark that underpins much of its development.

　　Cultural Industry as a Driver of Economic Growth

　　Through nurturing leading cultural enterprises and developing specialized parks, Quanzhou has positioned itself as a cultural powerhouse. The city's rich cultural heritage has fostered initiatives such as "China's City of Arts and Crafts: Quanzhou," "World City of Stone Carving: Hui'an," "World City of Ceramics: Dehua," and "China's Fragrance City: Yongchun Dapu," revitalizing traditional crafts and cultural practices. These initiatives have not only preserved but also enhanced Quanzhou's cultural identity, breathing new life into its industries.

　　The integration of culture and tourism has yielded significant economic results. The combined value of Quanzhou's arts and cultural tourism sectors exceeded one trillion yuan in 2023, with cultural enterprises in the city collectively generating 113.81 billion yuan in revenue. This accounted for approximately 20% of the province's total cultural industry output. Furthermore, Quanzhou boasted 209 cultural enterprises with annual revenues surpassing one billion yuan, and 714 large-scale cultural enterprises, highlighting the city's rapid industrial expansion.

　　Cultivating Cultural Enterprise Leadership

　　At the forefront of Quanzhou's cultural industry is the development of leading enterprises. A prime example is Fujian Nanwang Environmental Protection Technology Co., Ltd., which became Quanzhou's first A-shares listed company in June 2023. The company's prominence as a key supplier for global brands such as Anta, Starbucks, and Nike demonstrates the city's ability to blend traditional industries with global commerce. Additionally, Shunmei Group and Jinjiang Wudian Traditional Street Operation Co., Ltd. were recently added to the national cultural industry demonstration base list, underscoring Quanzhou's leadership in cultural enterprise development.

　　The city has also cultivated numerous accolades in its cultural sector. Fujian Ziyan Animation Technology Co., Ltd. was named a national key cultural export enterprise, while other firms such as Shunmei Ceramics and Aipai Group have earned recognition as top-tier cultural businesses in the province.

　　Creating Cultural Parks and Public Spaces

　　Key to Quanzhou's success has been the establishment of distinctive cultural industry parks. Notable among these is the Straits Sculpture Cultural Industrial Park, which aims to set a national standard for cultural industry development. These parks serve not only as hubs for creativity but as spaces where traditional art forms are integrated with modern business practices.

　　In addition to parks, Quanzhou has also prioritized the creation of public cultural spaces. The Zhenyin Academy and Hui'an Sculpture Cultural and Creative Park are prime examples of how the city is blending public art with cultural heritage. These spaces foster community engagement while enhancing the city's cultural appeal.

　　Leveraging County-Level Cultural Resources for Development

　　Quanzhou's cultural industry development extends beyond the city's urban core. By activating county-level resources, the city has ensured that its cultural renaissance reaches every corner. In Luojiang District, for example, the Chinese Poetry Society presented a "Chinese Poetry Creation Base" plaque to Fujian Poetry Technology Co., Ltd., symbolizing the district's commitment to advancing the cultural sector through literary initiatives. Other districts, like Licheng, have revitalized their World Heritage sites, promoting Min Nan culture through events like the "Flower Blooming in the City" Min Nan Cultural Silk Road series.

　　Policies Driving Cultural Industry Success

　　Quanzhou's success can also be attributed to a robust policy framework designed to support the cultural sector. The "High-Quality Cultural Industry Development Action Plan (2021–2025)" outlines the city's strategy for fostering sustainable cultural growth, while the "Measures to Support the Development of the Film and Television Industry in Quanzhou" have created a favorable environment for media enterprises. These initiatives have yielded tangible outcomes, such as the opening of the Quanzhou Film and Television Service Center, which offers one-stop services for production companies.

　　The city's arts and crafts sector, in particular, has benefited from these policies. With over 7,000 craft enterprises, Quanzhou is recognized as the capital of arts and crafts in China. In 2023, this sector generated 146 billion yuan in sales revenue, including 63 billion yuan in exports. Quanzhou also leads China's printing and packaging industry, and its tourism industry saw a remarkable 68.9% revenue increase in 2023, reaching 100.24 billion yuan.

　　Global Impact and Future Outlook

　　Quanzhou's cultural industry is not only flourishing within China but is also expanding its reach globally. By integrating modern business practices and advanced technology, Quanzhou has set a new benchmark for cultural industry development. With continued investment in cultural enterprises, parks, and global outreach, the city is poised to become a global leader in the cultural and creative industries, exemplifying the fusion of tradition and innovation.